Discover the best digital marketing courses today and let your knowledge and skills be honed to become a good digital marketer.
If you’re wondering why the digital marketing space is continuously growing—it’s simply because it greatly affects brands and businesses to convert their sales and revenue.
Whether you’re in a product-based or a service-based business, having a great digital marketing campaign will play a vital role in achieving success.
While it can give you an advantage if you go to college and get a degree in a similar field, it’s not really a requirement to land a spot in the digital marketing space.
It’s because more and more businesses today don’t actually require a degree in order to work as a creative, as a lot of courses and materials are already widely available online.
But due to these online courses being easily available, it can be a bit challenging to choose which ones would give the right lessons that you’re going to benefit most from.
So make it easier for you, I’ve gathered and listed down the best digital marketing courses online—which are all going to help your career to excel in 2021.
10 Best Digital Marketing Courses Online
What are the Different Types of Digital Marketing?
The digital marketing industry is getting bigger and bigger, and it’s not going to stop any time soon.
In fact, its market is expected to grow to , compared to the $322 billion in 2020.
With this in mind, it’s safe to say that marketers are finding and creating different ways on how can they be separated from the pack by coming up with newer ideas, types, and forms of marketing.
While there are newer types of digital marketing already, almost everything just came from these:
It’s always going to be useful if you’re good with every one of these types, but they all have their differences and it would be better if you could differentiate them.
Search Engine Optimization
Search Engine Optimization (SEO) is the natural way of getting high rankings on the Google search pages and other search engines without paying for it.
The purpose of this is to increase the visibility of your website when people are searching for products and services that are related to your business.
Of course, when your pages are more visible in search results, it’s more likely that potential and existing customers of your business will be attracted to click on it, which will then cause more traffic and sales.
Content marketing is a strategy that’s being used to attract, engage, and retain your audience with your created and shared content like videos, articles, emails, newsletters, and other forms of media.
Doing content marketing establishes expertise in your field, promotes awareness to your brand, and attracts leads or potential clients who are interested to try your product or service.
Social Media Marketing
Social Media Marketing (SMM) has always been a process of promoting content, products, and services on various social media channels to gain traffic.
But lately, SMM is being done to create customized content that will suit the audience in your social media platforms, so the engagements will turn out to be better.
As there are different social media platforms, the process of SMM is also somehow diverse—so even if you have a killer post on Facebook, there’s no guarantee that it’s also going to be the same on Instagram or Twitter.
But nevertheless, social media marketing is considered to be one of the most powerful types of digital marketing.
Even if social media has emerged with a lot more audience, email is still an effective marketing technique, especially for business-to-business products and services.
Similar with content marketing, email marking provides value to consumers and audience, which over time, hopes to convert these into paying customers.
Today, there are a lot of email marketing softwares that makes the process of creating content easier, while you can also measure your analytics through them at the same time.
Mobile marketing is a type of marketing that’s entirely focused to reach the target audience through their smart phones or tablets.
These are marketing campaign being done through text messages, social media, websites, and mobile applications.
Anywhere you go and majority of the things you do, your mobile phone is with you—so marketers are always targeting potential customers through mobile phones because they know that it’s the best way to reach you.
Now that we’ve gone through the major types of digital marketing, you may now have some idea of which ones would help you and your business more.
I’ve prepared a list of the best digital marketing courses that you can enroll into, and there’s definitely a couple of courses that can help you out in your journey in this industry.
Being the best-selling digital marketing course on Udemy for three years, can help you to grow your business or career.
This is a comprehensive course that covers 12 major online marketing topics, all comprised in 20+ hours of clear cut lectures, training, quizzes, and practical steps.
With over 600,000 students, is designed for students to have highly interactive learning experience.
This doesn’t simply include project checklists, but you’re also going to have actionable lectures that are all available in every section.
You can begin from scratch and learn the step-by-step process of marketing a business online across all major marketing channels.
From creating a digital marketing strategy, creating effective content on social media, to setting up a profitable ad campaigns, and a lot more, this course can teach almost everything you need.
What you’ll learn:
If you’re just starting out your digital marketing career or you have a business that you want to grow digitally, this is the way to go.
With 15 years of digital advertising experience, including the last four of those at Google, Ben Lund shares another class about the .
After his last courses on Udemy and Skillshare being launched 2 years ago, Ben produced this new course as a refresher for his old students, and for new students to get the best value when it comes to Google Adwords.
Aside from learning what is the google ads and how can you leverage it for your own businesses, this class will start off with making your own Google Ads Account.
will also help you to create the right message at the right time on different platforms of Google, from Google Search, YouTube, and Banner ads.
Ben will also tackle the right way of coming up with effective measurements, so that you’ll be able to see the return of investments of your advertising spends.
This class has a bit of data-driven approach, but this is still designed for anyone to learn easily, even if you don’t have a lot of experience in this niche.
What you’ll learn:
If you’re just starting out, this course will be a great stepping stone for you, and you’re also going to get a certificate upon completion.
Having over 400,00+ students from all of their courses, Course Envy hopes to add more students in their new .
Course Envy is a Los Angeles-based ad agency that offers high-quality courses that are all being taught by experts in their field.
Whether you own a a small business or a local brick and mortal business, or maybe you’re a celebrity or a marketing professional, or you’re just someone who wants to benefit from social media advertising—this course is tailored for you.
Course Envy produced with the aim of helping to bring you from A-to-Z in doing marketing campaigns on all social media platforms.
Besides from learning how the different algorithms work on different platforms, this will also help you create a highly-optimized and high-quality paid ads.
May it be on Twitter, Facebook, Instagram, YouTube, Pinterest, or LinkedIn, this course will help you focus on getting the most bang for your buck with paid social media advertising campaigns.
What you’ll learn:
If you want to get the best out of the different social media platforms, this course is the best place to learn how you can do it.
is the Senior Marketing Manager of MailChimp—an email service provider that’s considered to be the most powerful marketing platform for small businesses.
Mailchimp offers softwares and tools for people to create, send, and manage the email marketing campaigns of their businesses.
Mailchimp has been in the businesses since 2001, and it has 9 million users that are collectively generating and sending over 15 billion emails through their service each month.
For this class, Allyson will explain why Mailchimp is considered as one of the best email service providers today, and how can you utilize it for your own needs.
Whether you’re a small business owner, a freelancer, or has a start-up team, this will be beneficial for your business to step up to the next level and achieve your goals.
will also teach you the different factors that you should consider in making your own email marketing campaign, and how you can make the process more efficient.
By the end of this class, Allyson aims that you’re able to create your own ready and written campaign that matches the goals of your business.
What you’ll learn:
If you have a small business and wants to make the process of making your own email marketing simpler and more efficient, this class will be a great help for you.
Having over 10 years of experience in the SEO and marketing niche, Rebekah May launched an through Coursera.
Rebekah is a professional for a decade now and she’s already worked with high-growth startups and some of the Fortune 500 brands.
is divided into 5 different courses that are all aiming for one goal—for you to master SEO.
Aside from learning the theories behind the algorithm of Google search, this course will also let you build practical skills that you can apply on your digital marketing career or online content development.
This course will also teach you on-page and off-page optimization, so you can optimize for your local and international audiences specifically.
The five courses are recommended for you to take in order, as each course is intended to build on the skills that you’re going to learn from the previous one.
To showcase what you’re going to learn through this class, it will culminate in a hands-on Capstone project, wherein you’re going to apply the skills you’ve learned to a comprehensive SEO consulting task.
What you’ll learn:
SEO is a vital part for the content of your businesses, so if you want to learn how you can be good at it, this course is the way to go.
Known for being a multi-hyphenate business and marketing coach, helps entrepreneurs to strategically show in the online world.
Whether it’s for a profit, a purpose, or even both, Alice helps her clients to connect the big picture of their businesses.
Each digital platform has its unique strength in engaging clients to your products and services, so this course will help you strategize on what’s going to work best for you and your business.
At the start of the course, Alice will guide you on defining the purpose of your online presence and what are your goals for it.
You’re also going through some elements of a digital strategy and how you can structure it for success by exploring through different platforms.
will also teach you how to create an effective website, how you can harness the power of social media, and how can you choose which ones would be right for your business.
By the end of this course, you’ll be geared with the skill of connecting the presence in different platforms, so you’ll be tasked to map out your own digital marketing strategy as a project.
What you’ll learn:
If you believe that having a digital marketing strategy is the first step in boosting your business, this course will teach how to do it.
Being named by Princeton Review as one of “The Best 300 Professors” in America, Aric Rindfleisch shares his course for having a
Aric is a renowned professor, and he’s joined in this course by other great instructors: Kevin Hartman, Mike Yao, and Vishal Sachdev.
will let you explore the different aspects of digital marketing, including analytics, SEO, social media marketing, as well as 3D printing.
These topics are spread across seven different courses, wherein you’re going to learn the different principles, and deal with different tools and approaches as you go on with different hands-on projects.
This whole program is designed for anyone and doesn’t require any past experience, so you won’t have a hard time to understand the lessons even if you’re new to this niche.
The aim of this specialization is for you to have a richer understanding of the digital marketing landscape, so you can acquire new concepts, stories, and tools that will help you and your businesses.
What you’ll learn:
If you want to specialize in the different aspects and fields of digital marketing, this course will help you out.
is a growth-oriented digital marketer and she has a Masters in Strategic and Digital Marketing.
Combining her experience in the field and her education background, she produced this course so she can share her knowledge for aspiring digital marketers.
Specifically designed for people who want to venture out in the digital marketing space, Alexandra made this course to help jumpstart your career and avoid some of the common rookie mistakes that she went through.
covers all of the major topics of digital marketing, with a focus on Inbound Marketing and Growth Hacking techniques.
This is comprised of 10 complete fast-paced modules, that are all followed by assignments, quizzes, or exercises.
Everything in the course is tailored to be simple and straight-forward, so it’s going to be easier for you to try it out and focus on practice, instead of just dealing with theories.
What you’ll learn:
If you’re a beginner or someone who wants to venture out in the digital marketing field, this course can be a great first step for you.
is the CEO of ClayDesk—an E-learning platform that garnered almost 400,000 students already, all in the niche of digital products and services.
Together with Syed Ali, the two will talk about the latest and hottest marketing strategies in the E-commerce business.
will start off by explaining the effectiveness that different strategies can give to businesses, and how bigger brands utilize their strategies to become effective.
Syed will then teach the concepts of up-sell and cross-sell, and proceed on how you can bring free and paid traffic to your website, and how you can convert them into being paid customers.
Of course, customer retention is key to a lot of businesses—so you’re also going learn how you can do it through this course, as well as giving superior customer service and experience.
By the end of this course, it aims that you already know how to effectively conduct market research, niche marketing, and how to do Facebook and Google ads that convert into sales.
What you’ll learn:
E-commerce is a greatly booming niche, so if you’re someone who wants to be a part of it, this course will be a great help for you.
is a three-time bestselling Amazon author and 20+ time Udemy bestselling instructor, and he shares in this course how you can market your mobile apps better.
Alex has been in the marketing business for more than a decade, he’s coached over a thousand entrepreneurs, and he’s deeply committed to help his students to start and grow their business.
will start off with a lesson about App Store Optimization (ASO)—a method on how to make the app store promote your app, and Alex will show how you can dominate it.
Alex will also tackle some of the social media marketing tricks that will help your app to have a good advertising on different platforms.
As per usual, reviews and engagements are vital in this niche, so the course will also go through the different strategies that you can utilize for it.
The aim of Alex in this course is for you to get a million downloads for your apps and help your business to grow beyond just apps.
What you’ll learn:
If you’re a mobile app entrepreneur and you’re having problems with your conversion rate, this course can help you sort out your problems and turn it around.
There you have it!—My list of the 10 best digital marketing course online, and as you can see, it’s not going to break your bank in order to learn great knowledge in this industry.
The best part is most of these courses have a free trial and a money-back guarantee, so you have nothing to be scared of.
So whether you’re in the business or creative industry, adding the knowledge that you can get in these courses will be a great addition to your arsenal .
These courses that I’ve provided are diverse enough, so you can choose from the different types of digital marketing that you want to focus on or which ones would be great for your business.
This list of courses can also tailor the level of expertise that you wish to learn, so even if you’re a beginner who doesn’t have any background or you’re someone who wants more understanding and have a specialization, there’s a course or two that would suit your needs.
Did you have any more suggestions on this topic?—Leave a comment below.