Marketing is complex and competitive, to survive, digital marketing strategies should have a perfect mix of Search Engine Optimization(SEO), social media marketing, and email marketing.
Being an online store owner your main goal is to increase traffic, derive sales, and enhance your brand value. To achieve this, you have to come up with an attractive and efficient way to build your business online.
That’s why I’ve compiled a list of the 10 best digital marketing plugins that can benefit your online store.
1) Woo Commerce
Woo commerce is one of the best digital marketing plugins for an online store owner. It is the most popular and user-friendly plugin available which also happens to be free. It is essential for the online store owners as it gives them complete control over what they sell online in their store. In short, it is that one plugin that makes your website a fully-functional e-commerce store.
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2) Easy Digital Downloads
Easy Digital Downloads, also known as EDD is a plugin that helps with managing and selling digital products online such as e-books, music, videos, pdf files. It includes all the necessary tools for one to easily set up and run an e-commerce store.
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3) MailChimp
Mail Chimp is one of the most popular Email marketing plugin available. It is an all-in-one marketing platform that helps you connect with your audience and provide tools to create ad campaigns, send Emails, postcards, automated messages, facilitate reporting and analytics, and sell online.
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4) OptinMonster
OptiMonster helps to optimize your site to generate more leads and increase the conversion rate of your website. Opti Monster provides you with features like a drag-and-drop builder for pop-ups, sign up forms to collect customer data, coupon wheels, floating bars, and so on.
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5)Yoast SEO
Yoast SEO is one of the best digital marketing plugins that help to optimize websites for search engines. SEO is an important part of any website. It helps you rank higher, enhance visibility, increase traffic, and sales. SEO optimization requires time, effort and with the help of the Yoast SEO plugin, you can rely on the results obtained.
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6) Big Commerce
Big Commerce is a hosted ecommerce solution that allows owners to set up an online store and sell products online. Big commerce powers websites like Skullcandy, Ben & Jerry’s, and many more. This platform is easy to maintain plus has no transaction charges.
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7) Thirsty Affiliates
ThirstyAffiliates is a perfect choice for WordPress affiliate link management, this plugin allows owners to create, manage, and easily insert affiliate links into posts and pages. In short, it attracts affiliate marketers and bloggers.
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8) Click To Tweet
Click to tweet provides you with the ease to share, track, and promote your content on Twitter. This platform allows you to create a box, and when clicked on the box, allows you to share the content on Twitter.
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9) Floating Social Media Icon
Floating Social media Icon allows you to add social media icons to be placed anywhere on your website. Thus, making it easy for you to connect to your target audience. You can choose to show the icons automatically or choose from the widgets available. The icons if chosen automatically will float on the bottom right even when the user scrolls.
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10) WP Forms
WPForms enables users to create contact forms, newsletters, and other web forms in minutes. The free version of WPForms consists of templates of newsletter signup and suggestions form, with the help of its drag and drop builder you can customize the form as per your needs.
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Wrapping Up
After reading this blog on best digital marketing plugins, you might get an idea of what plugins to use to better your online store and increase traffic. Remember, these plugins do not fix everything but are just a part of easing up the process and providing a seamless experience to your customers.
About the authour
Javier is a Business Advisor and Writer at Alcor, an investment bank. Javier has more than 6 years of experience in the business industry. By night a family person, during the day he is a WordPress and cupcake lover.
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