Currently, digital marketing is witnessing a dramatic shift, listed below are some of the hot topics that you can take advantage of.
1. Artificial Intelligence (AI)
Businesses use AI to analyze consumer behavior and search patterns from social media pages and blog pots to make decisions.
2. Chatbots
AI technology uses instant messaging to chat in real time. Research indicates that almost 80% of business are currently using chatbots in their operations.
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3. Programmatic Advertising
This technology uses AI to automate ad buying and can be used to target a specific audience.
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4. Video Marketing
If a picture is worth a thousand words, how much more is the video worth? This is the video marketing basis, a forward-looking marketing strategy that integrates video into your marketing campaigns.
5. Personalization
Sometimes referred to as “one-to-one marketing“. It is a means of better and more efficient meeting customer requirements, facilitating and facilitating interactions and therefore increasing client satisfaction and a likelihood of repeated visits.
6. Voice search and smart speakers
Voice is your customer’s first language. Smart speakers are the fastest growing consumer technology since the smart phone. It’s still early days. Voice is where we’re headed.
The term voice search is a speech recognition technology that allows users to search by voice command by saying terms out loud to search the internet, or a portable device, rather than going to a search engine for example Google or Bing where the user has to type in a search term.
In recent years we have seen the rise of smart phones and the applications they are using that effect our everyday lives personally and on a business level. Smart phones and smart speaker devices have driven a strong interest in voice search.
7. Influencer Marketing
Influencer marketing is intended to tap into an current society of committed social media supporters. Influencers are experts in their niches. These people have impact over an audience that you may be attempting to achieve and can be useful marketing for those consumers.
8. Email Marketing
With the introduction of GDPR, email marketing is taking a paradigm shift.
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9. Social Messaging apps
Consumers are no longer interested in being advertised to form a pedestal. They want brands to get down from their high horses and talk to them. Talk to them in a way that is convenient for them, not the brands.
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As if that wasn’t inviting enough, instant messaging applications are making it increasingly easier for businesses to set up their presence on these apps and interact with consumers in an official capacity.
This presents a big business opportunity.
10. Search Engine Optimization(SEO)
SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.