Online Marketing Channels provide the best opportunity for your business to compete online, attract targeted traffic and grow. It is worthwhile to invest in Digital Marketing Channels as they are not only cost-effective but also deliver results that can be tracked and measured. According to HubSpot, “Digital Marketers get better Cost per lead compared to other marketing channels.” They help in building your brand reputation, earning trust and getting conversions. Also, it provides better revenues than any other marketing channel. It is one of the effective ways to achieve your business goals and get a better return on investment.
List Of Online Marketing Channels
There are many channels of Digital Marketing but here are the ten most effective types of Digital Marketing Channels that will help you to grow your market.
1. Email Marketing
Email marketing is a way to reach your potential or current customers via electronic mail. This is done by a collection of email addresses by newsletter sign up or contact form. Then emailing them by taking their permissions to send updates or information. It is an effective channel to generate the lead by sending time to time emails including offers, newsletters or the launch of a new product or service. According to Venturebeat.com’s “State of Marketing Technology,” – “Email is the channel generating the highest ROI for marketers for the past ten years. For every $1 spent, email marketing generates $38 in ROI.”
2. Search Engine Optimization
Search engine optimization (SEO) is a methodology of increasing the visibility of a site or a web page in search engines result in pages. People use search engines constantly whether they are querying information or involved in purchasing the products or services. So in order to present them the desired results and rank higher to get a click, search engine optimization is necessary. It will help to land them on your site to take appropriate action. It includes techniques such as keyword research, on-page optimization, link building, content optimization, etc.
3. Social Media Marketing
Social Media Marketing is effective in the types of digital marketing channels to reach the target audience and make one to one engagement. In addition, it can leverage your marketing efforts by building brand awareness and getting conversions through social media channels. It includes Facebook, LinkedIn, Twitter, Instagram, Pinterest and more. Also, check out the interesting facts according to social media today.
- Facebook continues to be a widely used social platform with 79% of American internet users.
- 81% of Millennials check Twitter at least once a day.
- The average LinkedIn user spends 17 minutes on the site per month.
- 93% of Pinterest users use the platform to plan or make a purchase.
So if you are not using social media marketing then you are losing potential customers.
4. Paid Advertising
Paid advertising is the advertising that you have to pay to fulfill your business goals. It can be brand awareness, traffic improvements, increasing social followers or getting conversions. There are three types of Paid advertising-
- Pay per click (PPC)– It is online advertising which directs traffic to the websites, in which an advertiser pays when someone clicks an ad.
- Display Advertising– Display advertising online advertising to reach a targeted audience through banner ads, rich media, videos and more by manual or automatic placements.
- Social Media Paid Marketing- It is online advertising in which you need to pay for display adverts including text, image, video, carousel, sponsored messages. Its cost depends on the type of ad to reach the targeted audience based on demographics, interests, behavior, etc.
As it involves your money, it should be done strategically and well-planned manner to achieve the desired results in all the channels of Digital Marketing.
5. Content Marketing
Content is the major element of digital marketing campaigns. It should be relevant, high quality and compelling to persuade the visitors and perform an action. This includes filling the form, subscribe to the site or purchase the products. Content includes text, videos, graphics and other collateral that people like to visit.
6. Video Marketing
Video marketing is rising significantly and according to Syndacast, “74 percent of all Internet traffic in 2019 will be video.” Whether it is a social video or article video, all are getting good engagements and conversion rates. Also, according to Martech Advisor, “In Facebook’s Q3 2019 earnings call, the company reported that 3 million businesses created at least one video to their Facebook Business page per month.” So start using this digital marketing channel in order to grow your business by using an effective video marketing strategy.
7. Mobile Marketing
Mobile Marketing is growing significantly and if you aren’t targeting this channel then you are losing potential customers. According to AdWeek, “35% of smartphone users check their phone more than 50 times per day.” To target people who use their mobile devices to reach your site by using this channel in your digital marketing strategy. This will help you to convert the visitors into leads. Mobile Marketing is considered to be the king of all local businesses.
This is one of the digital marketing channels which yields the highest ROI. When someone visits your site, a cookie is generated. Now when they browse the internet, they will see your ads wherever they visit till cookie expires. It uses the simple fundamentals that as people see your brand wherever they go in the form of impressions, they might purchase the product or service.
9. Affiliate Marketing
Affiliate Marketing is commission-based marketing and effective as you only need to pay out when appropriate action is taken. For example, if someone buys a product from your site. You can use this marketing with niche-specific bloggers and or content sites by outreaching them. You can even contact trusted affiliate networks to advertise your product or services.
10. Public Relations
Online PR is a part of Content Marketing to create promotional content. In addition, it generates brand awareness and creates traffic through exposure to online PR networks. This helps you to promote an event or build a brand presence on the web. You can also distribute your online PR on various channels or on reputed paid networks to reach a larger audience.
Also, check out the trends of top-rated digital marketing channels and techniques in 2019 through this infographic by Smart Insights.
Now that you have learned the scope of digital marketing various channels, choose the best one to leverage your marketing efforts. This will not help to grow your business but also take it to the next level.