— Updated for 2022 —
One of the best ways to be successful at your craft is to learn from experts and emulate their digital marketing success strategies. This applies to lead generation strategies as well.
So, we thought of digging into the digital marketing strategies being leveraged by 10 of the fastest growing B2B companies in Asia (as featured in FT 1000: High-Growth Companies in Asia-Pacific 2022 and Singapore’s Fastest Growing Companies 2020).
The phenomenal growth rates of these B2B companies have helped them earn their rightful places in the lists mentioned above. Here’s our take on what seems to be working for them on the digital marketing front and what you can learn from them.
1. Workmate
Workmate is a frontline workforce solution growing very quickly here in Singapore. They offer solutions for logistics, F&B, Hospitality, Events, and more. What are they doing well online?
SEO Investment
Workmate has exploded onto the search engine scene over the last two years. They rake in over 50,000 organic sessions each month thanks to an investment in primary keywords and longer tail keywords through their blog.
Not to mention, their site is optimised for multiple languages, allowing them to capitalise on each of their key markets.
A Library of Lead Magnets
Workmate has committed to building a robust library of eBooks and downloadable guides to collect qualified leads. They cover everything from “The Ideal HR Tech Stack” to “The Ultimate Guide to Recruiting Blue Collar Workers.”
In order to download one of these guides, you must create an account. To create an account, they ask for a bunch of valuable data they can use to market to their newly qualified leads – as well as helpful data to assist them in sorting out who might be a warm lead vs a cold lead.
2. Glints
Glints is Southeast Asia and Taiwan’s largest talent platform for career development and recruitment. Let’s take a look at some things they’re doing really well from a marketing standpoint:
A Powerful Job Board
Glints is a B2B company, but in order to connect their clients with job candidates, they need a job board that’s easy to use. And they have just that. They clearly invested a good chunk of change into this tech, because it works well, loads quickly, and is full of relevant results.
If you want to excel in your industry, don’t be afraid to spend on your technology. It can be a game changer.
Valuable Content
Glints also clearly invests in their blog content. They post frequently – but we’re not talking about generic 500 word articles. We’re talking about truly helpful and valuable content that helps job searchers on their journey.
This incredible content is one of the biggest reason Glints has grown so quickly online. But it’s not just about their traffic. Once someone has read a handful of blog articles – it’s a no brainer they’re going to bounce over the job board and look around, further fueling Glints’ deliverables to their B2B clients.
Cybersecurity company, V-Key, is one of the fastest growing companies in Singapore. Here’s what they’re doing right:
Source: Ahrefs
5. Wavecell
Tech company, Wavecell, is one of the fastest growing companies in Singapore. Here’s what they’re doing right:
Source: Ahrefs
Hong Kong-based financial technology company, Prive Technologies, is one of the fastest growing companies in Asia. Here’s what they’re doing right:
7. Grain
Meal ordering company, Grain, is one of the fastest-growing companies in Singapore. They also offer catering services for corporate events. Here’s what they’re doing right:
Source: Ahrefs
8. Wantedly
Headquartered in Japan, Wantedly, has a substantial presence in Singapore and Hong Kong too. Besides being a job portal, it offers employers a recruiting platform to source the best talent by focusing on employer branding.
What they’re doing right:
Source: Ahrefs
9. Niometrics
Data mining technology company, Niometrics, is one of the fastest growing companies in Singapore. Here’s what they’re doing right:
India-based IT solutions and services provider, Polestar, is one of the fastest growing companies in Asia. Here’s what they’re doing right:
Cybersecurity company, SHIELD, is one of the fastest growing companies in Singapore. Here’s what they’re doing right:
12. Buzzvil
South Korea-based advertising company, Buzzvil, is one of the fastest growing companies in Asia. Here’s what they’re doing right:
Have Your Own B2B Digital Marketing Case Study in Asia?
Do you know of any other interesting B2B digital marketing case studies from Asia? Or did you recently roll out a campaign that generated top notch results? Let us know by emailing to [email protected]. And if there are any other fast growing Asian B2B companies you’d like us to evaluate – you can let us know that as well!
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