Did you know that 97% of people check a company’s online presence before deciding to visit their business?
Creating a digital marketing strategy is critical to helping your business grow online. That’s why we’ve compiled this list of 101 digital marketing statistics to show you the impact of digital marketing on your business.
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Digital marketing statistics: Search engine optimization (SEO)
Search engine optimization (SEO) is one of the best strategies for helping your business rank in search results and drive more qualified website traffic. This strategy involves optimizing your site’s presence in search results to drive more qualified traffic to your page.
Here are some digital marketing statistics that tell you everything you need to know about SEO:
Digital marketing statistics: Local SEO
Local customers are critical to growing your business within your community. With local SEO, you can drive more local traffic to your business by using tactics like optimizing for local keywords and claiming your Google My Business listing.
Here are a few marketing stats that show the power of local SEO:
Digital marketing statistics: Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is an excellent strategy for helping your business reach more qualified leads that turn into sales. This strategy involves creating advertisements that appear at the top of search results above organic listings. These ads help you drive more qualified leads.
Here are some marketing statistics that show the value of PPC advertising for your business:
Digital marketing statistics: Social media marketing
Social media is a powerful medium for helping you connect with prospects interested in your business. From Facebook to Instagram, you can build a presence on these social platforms to build relationships with leads and turn them into customers for your business.
Here are some digital marketing stats that show the impact of social media marketing:
Digital marketing statistics: Social media advertising
If you’re looking to reach more qualified leads for your business, social media advertising is a great strategy. You can use paid ads to help your business appear in users’ newsfeeds to help you obtain more leads and sales for your business.
Here are some online marketing statistics you need to know about social media advertising:
Digital marketing statistics: Email marketing
Along with social media marketing, email marketing is an excellent strategy for connecting with leads most interested in your business. You can send emails directly to their inbox that get them to engage with your brand and learn more about your business.
Want to know the power of doing email marketing right? Check out these digital marketing statistics on email marketing:
Digital marketing statistics: Content marketing
Content marketing is a great way to share helpful information with your audience. You can share valuable content, from blogs to infographics to videos, that enables you to establish yourself as an authority in your field.
Here are some online marketing statistics that show the impact of content marketing:
Digital marketing statistics: Web design
Your website’s design is the heart of your digital marketing efforts. Regardless of what campaign you run, you’re driving people back to your site. With web design, you implement your brand’s unique style into your site to deliver a custom experience.
Here are a few stats that show the impact of web design:
Digital marketing statistics: Personalization
A critical component of online marketing is personalization. With dozens of businesses vying for your audience’s attention, they don’t have time to look at irrelevant content or offers. Personalization provides your audience with a tailored experience unique to their interests.
Personalization can lead to increases in sales and brand loyalty, which can ultimately help you create repeat customers. Here are some digital marketing stats that show why personalization matters for marketing:
Digital marketing statistics: Mobile marketing
As more people use mobile devices, the push for mobile-friendliness becomes greater. On top of that, Google using a mobile-first index means you must have a mobile-friendly site to rank in search results.
But being mobile-friendly isn’t just for search engines — it impacts how users interact with your brand, too. If you deliver online marketing that provides a positive experience on mobile, you’ll create a memorable, positive, and lasting impact that can help your business earn more revenue.
Here are some online marketing statistics that show why mobile matters:
Digital marketing statistics: Review management
Reviews play a critical role in helping your business earn new customers.
People rely on the experiences and recommendations of others to decide if they should buy your products or use your services. Review management helps you manage your company’s online presence to build a positive reputation for your business.
Here are some stats that show the power of reviews:
Start building your digital marketing strategy
After looking at these digital marketing statistics, you can see the impact of marketing on your business. If you need help getting started with your digital marketing strategy, WebFX can help. We have a team of over 300 marketing experts ready to launch your plan.
We know how to craft digital marketing campaigns that drive results. In the past five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. You can count on us to craft campaigns that help you grow online.
If you want to build a marketing campaign that drives results, contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!
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