Since the takeoff of social networks and new technologies, Digital Marketing departments are an essential resource for any company that wants to gain a foothold in the market. According to the Royal USA Academy, “Marketing” or “marketing” is defined as “a set of practices that seek to increase the demand for a trade,” and Digital Marketing is nothing more than the use of channels and media on the Internet to carry out this strategy; being the anglicisms part of its base vocabulary.
Nowadays, knowing this series of technical terms is essential in any job to establish effective communication, not only with your department. When creating marketing actions for a brand, more than 68% of them are usually online, so if you are about to go for a job interview or if you simply want to know what your colleagues are talking about, be very attentive to these most frequent terms:
Lead/CPL
One of the most important steps for the marketing department is giving a user valuable information, such as their cell phone number or email address, to store in their database. A lead is a contact or user registration that occurs on the website and can be obtained online or offline through newsletter subscriptions, by offering downloadable content (such as a PDF of additional helpful information), or by running contests. When it comes to online advertising, we will talk about CPL (Cost per lead), a cost model for acquiring leads that can be useful to us. Easy!
Inbound/Outbound Marketing
We keep hearing the anglicism Inbound Marketing lately, but do we know what characterizes this widely used method? First of all, its main objective is to contact customers and accompany them to the point of sale naturally and non-intrusive. It is about creating content of interest to users in an interactive way, for example, through social networks or a blog. This is the opposite of Outbound Marketing, which focuses on traditional media, such as TV spots or radio commercials. The effectiveness of Inbound Marketing is undeniable.
SEO/SEM
If you want to be top 1 or top 10 in a search engine, such as the keywords “,” then SEO optimization will help you. In every marketing department, it is common to have an SEO (Search Engine Optimization) and SEM (Search Engine Marketing) expert in charge of the website’s positioning. That is how to carry out digital marketing in search engines such as Google or Yahoo. While SEO takes care of images, links, or keywords to appear in the top positions for free, SEM is responsible for achieving the same results through paid methods. The most common is to mix both processes to get maximum views and traffic to your website.
Remarketing
We may think that we know what this word means as soon as we hear it, “marketing again,” and, in a way, that’s how it is. A Remarketing campaign in Google Ads will be created to retarget users who have already had the first contact with your brand but have not yet become leads or customers. Cookies will track this segment of users and show them your campaign again – sales are guaranteed!
Target
The use of this term, which is almost always used as an anglicized term, is so common that it had to appear in our little glossary. Target refers to the target audience, i.e., the segment of customers at which a product or campaign is aimed. Gone are the days of standardized messages and mass mailings. The more specific and segmented the target is, the better we will be able to specify the information to send to potential customers and the channels through which to send it to them.
Outsourcing
This expression does not belong exclusively to the Marketing vocabulary, but it is essential for the business world. Marketing Outsourcing refers to a contracting process by which companies hire freelancers or marketing agencies. This situation usually occurs when it is not possible to create your own department due to lack of resources or simply to be able to carry out individual projects. It is one of the easiest and most convenient options!
Teaser
The teaser, whose translation means ‘decoy’ or ‘teaser,’ is a type of advertisement that advances information that will soon be revealed. This technique is widely used in Digital Marketing, whether in the form of videos, emails, or banners. The purpose of a good teaser campaign is to create intrigue in the user by giving small clues to the viewer of what is coming without revealing the core of the campaign. Appealing to emotions never fails.
Marketplace/E-commerce
Both locutions refer to digital media platforms where products or services can be purchased in a simple way, but do we really know how they differ? A Marketplace brings together and serves as a showcase for several brands in which the same ones usually make shipments. However, an e-commerce platform of a store only displays and sells its products. Amazon, eBay, and AliExpress are examples of Marketplaces, and one of the biggest advantages they have is the possibility of comparing millions of products at a glance. Success is guaranteed.
Funnel
Keeping track of the phases in which your users are within a website is essential in Marketing to make a good strategy tailored to their needs and interests at all times. The anglicism sales funnel has five stages that a consumer goes through from the first contact until the purchase cycle is completed: the phase of interest, conversion, decision, sale, and post-sale. It is important to know that customers must continue to be taken care of once the funnel has been completed.
Cross-selling/Upselling
The main objective of Marketing is to sell, so the more options we offer to users, the more we increase the probabilities. Cross-Selling is a cross-selling technique in which you offer complementary products to those you have already purchased or are thinking of purchasing. On the other hand, Up-Selling is an additional selling technique in which similar products of greater or lesser value are offered. These personalized mechanisms are only activated if the user performs a specific action within the web page, which will generate a positive response in the potential customer.
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