Your portfolio website is your introduction to the digital market. At one glance, it’s meant to showcase your work samples, skillset, experience, and professional value to the right people. In the professional field, your online portfolio is your identification — it tells the world what you’re good at, and what you’ve accomplished so far. Every digital marketer wants their portfolio to stand out, boasting their marketing skills and grabbing the attention of the best potential employers. It’s certainly possible, but you’ll need some inspiration to get you started. In this article, I’ll discuss the 15 best digital marketing portfolios you’ll see in a while. The people behind these portfolios are at the top of their field — getting a marketing job is not difficult for them. Naturally, these are the folks we want to emulate, both in terms of their portfolios, website design, and career success. TL;DR: • A good digital marketing portfolio showcases work samples, work experience, educational information, and testimonials. Sounds easy, right? • With the right tools, creating such a portfolio certainly is easy. However, why not take a few cues from what the experts are doing? Before creating or updating your marketing portfolio, why not take a moment to look at some examples? • In this article, I’ve set out 15 marketing portfolio examples. The people behind these portfolios already have long, illustrious careers in marketing. They have worked with big-name clients, led, managed, or participated in a wide variety of projects, and, in some cases, have set industry goals and standards. • So what do these people put in their portfolios? That’s what you’ll see from this list of examples. • Every single one of these portfolios was created with the help of a portfolio website builder. Depending on the requirements, the tool can help automatically import all your work (Authory), or create visually interesting layouts (Squarespace, Carbonmade, etc.). • Every single one of these portfolios was created with the help of a portfolio website builder. Depending on the requirements, the tool can help automatically import all your work (Authory), or create visually interesting layouts (Squarespace, Carbonmade, etc.). • If you want a tool that builds 90% of your portfolio for you, have a look at Authory. Check out the video on “How Authory works” — you enter the URL of the sites where your work is published and Authory will import all your bylined work to its own database. You can now look through all your pieces in a single location. • Authory also backs up all your imported content forever, gives you analytics data on all your publications, and can even help you prove that you do not use AI writing (a requirement for many employers).
15 Digital Marketing Portfolio Examples to Inspire Your Own Client-Winning Portfolio Recommended Reading : Your Pathway to the Perfect Digital Marketing Portfolio (2023) Recommended Reading II : How to Build a Digital Marketing Portfolio That Gets You Work (With Examples) Keith Reid-Cleveland Keith Reid-Cleveland mostly writes and edits, but he has ample experience working with content marketing, strategy, and even copywriting. His main job is to reshape complex financial content so that it can reach as wide an audience as possible in multiple formats. He also works on putting SEO strategies to work and liaising with third-party publishers like Apple News. Keith’s marketing portfolio immediately conveys versatility, depth of research, and the ability to delve into different knowledge domains without compromising the quality of output. Nala Rogers Nala Rogers is an award-winning freelance science journalist and editor who has been published in Science, Nature, Scientific American, and Discover Magazine. She has also been a staff writer and editor at Inside Science. Additionally, she writes cover stories and news items for The Wildlife Society’s professional magazine, The Wildlife Professional. I’ve specifically included Nala’s marketing portfolio because it’s a PDF portfolio, and is an excellent illustration of how to showcase PDFs. Jessica Eden Jessica Eden is a freelance writer, digital marketer, and social media strategist based in Cincinnati & Northern Kentucky. She is currently open to freelance opportunities and has an impressive resume to delight clients and get the gigs. She has worked for LINK Media, LLC, Rickwood Pottery, OrthoCincy, and more. Notice that she has a separate section (Collection, in Authory terms) titled “My best work,” which is a great way to draw a recruiter’s attention to the pieces you are most proud of (and maybe, they are the ones that most often get you work). Sarah Cronk Sarah Cronk is the Operations Manager at Switchplane, based in Eastbourne. She excels in project management, process optimization, and performance improvements. Her day-to-day work includes planning staff capacities, facilitating projects, and serving as the main point of contact for Switchplane’s clients. Sarah also specializes in content creation, email marketing, and social media management. She manages and supports marketing activities for Switchplane, its SaaS products, and the Chalk Eastbourne initiative. She has also organised the Eastbourne DigiFest 2023. Sarah also has experience in digital marketing within the translation, medical, and pharmaceutical sectors. Don’t miss the “Case Studies” section in her marketing portfolio. William Pate William Pate (full name William O. Pate II) is a writer, editor, publisher, and marketer living in Montevideo, Uruguay, with his wife and three dogs. His website also delightfully showcases all his current and former furbabies, which immediately endears you to him. William works as the marketing and lead generation specialist for Innovative Computing Systems, Inc. He is also the founding editor and publisher of San Antonio Review. Dayana Mayfield Dayana Mayfield works with tech companies to create strategic copy, rooted in clarity, insight, problem-solving, and good writing. On her website, she says, “The problem that your business set out to solve matters to me, and the experience you deliver to your end user matters to me too. I get crystal clear on the messaging and write sexy copy that sells.” Her website has a section for case studies that all include a brief and showcase a before and after. Each case also has a testimonial. Dayana is experienced with QA, web design, digital marketing, and journalism, bringing multiple skills to every client’s table. She has worked with GrowSurf, DXPR, Zirtual, DevSquad, and more. Michael Antolak Michael Antolak is a marketing professional with expertise in driving each stage of the marketing and sales funnel. He uses research and experience to find target markets and extract customer insights that help shape marketing strategy. He combines design writing and public speaking to craft marketing communications for specific markets, as required by the client’s product and industry. He has worked with Pizza Hut, Keegan White Music, and Antolak & Ongeri, a transatlantic law firm. Victoria Nikolaeva Victoria Nikolaeva is a Master of many trades — copywriting, content strategy, advertising, campaign management, design, SEO, branding, social media, email marketing, research, data analysis, and digital marketing. She creates engaging content and builds creative strategies, emphasizing creativity and data analytics. She creates copy, improves on it, and frames strategies based on data. Victoria is also knowledgeable about graphic design, video editing, and professional photography. Hive Creative Group Hive Creative Group is a women-owned marketing agency providing 360-degree domain expertise — full-service marketing, branding, web design, social media marketing, package design, brochure design, public relations, graphic design, and more. Their marketing portfolio showcases, along with impressive work experience, a unique visual experience. Vibrant, bright, and optimistic, the site is legitimately happy to look at. Not only does it convey the agency’s services, but it also attaches a certain tone and positive expectation with the business, thanks to the upbeat design. Kathryn L. Hall Kathryn L Hall is a writer, designer, and creative marketer based in the unceded Musqueam, Squamish, and Tsleil-Waututh Nations, (Vancouver, Canada). She graduated from the University of Victoria with a BFA in creative writing with a specialization in Fiction. Her work has spanned prose, illustration, and screenwriting. She has a decade’s experience in social media marketing and is currently the Alliances and Channel Marketing Specialist at Groundswell Cloud Solutions. Her job includes writing, editing, and posting blogs, case studies, landing pages, emails, etc. She has also created social media campaigns for web series and has been published in Leopardskin & Limes, Saltern Magazine, and more. Feeney Marketing Feeney Marketing is a marketing firm that focuses on strategy and smart implementation of targeted tactics. Their “About Me” page really focuses on introducing the brand through storytelling. Instead of just listing services, the site gives information about the team members and elegantly describes what the company aims to do — “We believe that market-leading brands have one thing in common: investment in smart marketing.” Their marketing portfolio site uses intelligent contrasts between basic colors to achieve a very sleek, unobtrusive look, which immediately conveys exclusivity and sophistication. Jordyn Brenner Jordyn Brenner is a Creative Director at Amazon Studios who creates innovative, effective, and award-winning 360° marketing campaigns that tell stories and drive customer viewership. She has worked on well-known shows like The Power, Sitting in Bars with Cake, With Love: Season 2, Riches: Season 1, The Panic, and campaigns for The Marvelous Mrs. Maisel. Her marketing work is illustrious and speaks for itself. Sylvia Ogweng Sylvia Ogweng is a digital strategist, copywriter, and entrepreneur with more than a decade of experience. She creates memorable, influential copy and digital campaigns to drive growth for businesses. Her work experience has touched B2C, B2B, e-Commerce, SaaS, and editorial industries. Sylvia has worked with founders, leading public figures, and e-commerce brands to create result-focused content and strategies. Her clients include Audi, Maybelline, IKEA, Entertainment Tonight, GoToMeeting, and SuperDataScience. Stacy Graves Stacy Graves is a content marketer whose specialty is to “harness the power of a story and turn concepts into realities with real results.” She works with entrepreneurs and companies to create and communicate value-driven messages. Stacy has worked on marketing projects with significant clients — Mary Kay Inc., The Mary Kay Foundation, Bank One, and more. She holds a bachelor’s degree in journalism with an emphasis in marketing from Texas Christian University. On her Authory profile, Stacy calls herself an “Encourager,” which is a wonderfully unique way to describe yourself to possible clients. Mohammed Shehu Mohammed Shehu (Mo) is a digital marketing specialist, social media manager, and content marketer. His marketing portfolio largely features a quick introduction and quite a few interesting work samples that immediately convey that he brings proof to back up his claims of expertise. Authory can help you create a marketing portfolio in literal minutes This statement is entirely true because Authory will do the majority of the portfolio-building work for you. Here’s how it works: Authory will AUTOMATICALLY import a copy of every bylined piece from every site into its own database. You don’t have to track down links to your published work (especially older pieces). As long as you remember the URL of the site where your work exists, Authory will collate all your content for you in one dashboard. Authory can import content from behind most soft paywalls (as long as it is a bylined piece) and some hard paywalls. However, it cannot be used to import copies of articles, podcasts, and videos you haven’t created or featured in. All the content that Authory imports from different sources is saved permanently. You’ll never have to worry about losing any of your published work. Even if the original website where it’s published goes defunct for any reason, you’ll always have a copy safely stored on Authory’s server. All backups are in the original format — text and/or media. No screenshots. This is super important because it lets you search through your content database, making it a valuable research tool. Once you enter a source, Authory won’t just import your existing publications. Anything you publish on the same site (after you’ve fed its URL into Authory) in the future will also be imported automatically. In other words, Authory will import your past and future content. Authory also sends email notifications for every new piece it imports, so you’ll always know if something you submitted has been published. Authory can actually help you definitively prove that you don’t use AI to write. If you’re curious, why not try Authory’s 14-day trial?
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