Digital Marketing Specialists You Should Be following for 2022

Digital marketing is a must for a company looking to spread its brand awareness in 2021. Marketing through websites, social media, emailing, SEO, and apps will help ensure that your marketing dollars are being maximized. Since digital marketing is such a creative profession, the internet is full of experts eager to share. Their content, tips, and tricks are readily available online for your digital marketing needs. Whether you’re looking to refresh your feed or find some digital marketing expertise online, here are 15 of the best digital marketing specialists to follow. 

1. Gary Vaynerchuk

In the 1990s Gary Vaynerchuk took his family’s wine business online, by making the webcast Wine Library TV. Today he is a prominent influence on digital marketing.  Gary is known for his early use of social media as a tool for business. He has grown with the spread of social media over the years and has amassed millions of followers. As a result of this, he is a leader in the world of digital marketing. While managing his companies, Gary never forgets to share his life and business tips on various social media accounts.

Follow Gary on Twitter, Instagram, and LinkedIn. 

2. Neil Patel

Neil Patel is a New York Times Bestseller,  top influencer for digital marketing, and a top 10 marketer as named by Forbes. Patel’s expertise has led him to work with companies such as Amazon, Microsoft, AirBNB, and Google. With his digital marketing knowledge, Patel has taken to the web to share his thoughts. He covers topics like SEO, social media marketing, consulting, and more. 

Follow Neil on Twitter, Instagram, and LinkedIn,

3. Ryan Deiss

Ryan Deiss is a bestselling author and founder of many companies. One of his companies, Digital Marketer, has helped well-known businesses such as Shopify and Uber. Deiss created customer value optimization methods that increase digital selling for brands. As a result of his expertise, his tweets will help you market your brand by outlining excellent tips and tricks. 

Follow Ryan on Twitter, Instagram, and LinkedIn.

4. Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He founded the Content Marketing Institute, a source of educational content for brands. Pulizzi has spent years delivering speeches for events and organizations. For example, he has spoken at NAMM, Nestle, General Motors, Oracle, HP, and Dell. In addition to his speaking, he shares content on social media dedicated to creating engaging and revenue-generating content for businesses. 

Follow Joel on Twitter, Instagram, and LinkedIn.

5. Madalyn Skylar

Madalyn Sklar is an entrepreneur, community builder, and leading Twitter marketing expert. She has 25 years of experience as a digital marketing specialist and 16 years of social media marketing experience. Her presence in social media brings people together to learn from one another.  For instance, once a week Madalyn hosts the #TwitterSmarter chat online. This event brings together hundreds of people together to discuss Twitter marketing. Follow to gain knowledge on social media and Twitter marketing.

Follow Madalyn on Twitter, Instagram, and LinkedIn.

6. Jay Baer

Jay Baer is a well known marketing and customer experience expert.  Because of this, he is the New York Times bestselling author of six books. As a result, he has consulted with big-name brands such as Nike and Hilton. His marketing knowledge comes in handy to followers especially when learning how to grow and keep customers. In addition to his book writing, Baer likes to share marketing tips online via social media. 

Follow Jay on Twitter, Instagram, and LinkedIn.

7. Rand Fishkin

Fishkin is an author and speaker on marketing and entrepreneurship. In addition to his public speaking, he works as the CEO and Co-Founder of SEOmoz. With his company, he has risen to become a leader in SEO marketing resources. His focus on community has helped countless businesses in their marketing strategies. 

Follow Rand on Twitter, Instagram and LinkedIn.

8. Brian Dean

SparkToro CEO Brian Dean is a well known SEO expert and digital marketing specialist. Online, he teaches his followers practical marketing strategies for digital spaces. For example, his blog and social media accounts give you insight into this expert’s mind. As a result, followers get daily tips to improve your online presence as a business. 

Follow Brian on Twitter, Instagram, and LinkedIn.

9. Tabitha Naylor 

Sales and digital marketing expert Tabitha Naylor spends her time as a marketing consultant for countless businesses. In addition, she is the founder of the magazine Woman Entrepreneurs Can. This magazine is dedicated to helping women in business. In the world of marketing and business, Naylor serves as an inspiration to woman entrepreneurs.

Follow Tabitha on Twitter and LinkedIn.

 10. Amy Porterfield

Facebook and Twitter are Amy Porerfields’s most thriving online communities. In particular, she dedicates her time to teaching her followers the ins and outs of digital marketing. With her marketing courses and top-ranking podcast, it is no wonder how she has inspired over 250,000 entrepreneurs. 

Follow Amy on Twitter, Instagram, and LinkedIn.

11. Wes Kao

Another great digital marketing specialist to follow is the Co-founder of Mavern, Wes Kao. In addition, she has worked at Snap Inc, L’Oréal, and Shiseido. As a result, Wes Kao has proved to be a digital marketing wiz. The combination of brand management and digital marketing tips makes Kao’s content engaging and useful for her followers.

Follow Wes on Twitter and LinkedIn.

12. Pam Moore

Go-to online marketing expert Pam Moore is a speaker author, consultant, and podcast host. Because of this, her online influence has amassed hundreds of thousands of followers.  Across all platforms, Moore will teach you how to leverage your social media. As a result, her resources will help you think more about branding, social media, and defining your goals.

Follow Pam on Twitter, Instagram, and LinkedIn.

13. Melanie Deziel

Think like a journalist to tell your brand story. This is the focus of author and speaker Melanie Deziel. As a marketing strategist and content director, Deziel pushes businesses and entrepreneurs to step up.  As an example, she encourages businesses to create online content for brand awareness. 

Follow Melanie on Twitter, Instagram, and LinkedIn.

14. Ross Simmonds

The writing of Ross Simmons has been in Forbes, Huffington Post, Business Insider, and BET. In addition, he is a speaker and founder of the content marketing agency Foundation. Through his social media, he shares opinions and tips on SEO, social media, and growth.

Follow Ross on Twitter, Instagram and LinkedIn.

15. David Meerman Scott 

Speaker, author, advisor, and educator David Meerman Scott is an experienced digital marketing specialist. Online, he talks about using web tools such as social media to communicate and market directly to your audience. His content covers different aspects of marketing. 

Follow David on Twitter, Instagram, and LinkedIn.