This post was co-written by Susie Marino and Kristen McCormick.
As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem.
Back in the day, we probably would have tried the same trick above. But while we still hate math, we now understand the reason behind always having to show our work: We needed to have the “why” backing how we got to a particular point.
The same goes for digital marketing. Do you know the true reasons why you’re implementing one marketing strategy over another? Our job today is to “show your work” for you, with 165 key digital marketing statistics in five different categories.
With this post in your back pocket, you’ll have the data points to back every marketing decision you make in 2022 and beyond with confidence.
The big list of 2022 digital marketing statistics
Why are digital marketing statistics important?
We know we need to prove the point of our work with digital marketing statistics, but here are a few other reasons why making data-backed decisions in marketing is so important:
2022 digital marketing industry statistics
Get a birds’ eye view of the digital marketing industry with these FAQs and stats.
How big is the digital marketing industry?
What is the growth rate of digital marketing?
What is the success rate of digital marketing?
There is no one-size-fits-all answer to this question, but here are some stats to help point you in the right direction.
What percent of marketing is digital?
Is digital marketing in demand in 2022?
More digital marketing statistics
2022 online advertising statistics
Online advertising statistics help you understand what to spend where, so use these data points to frame up your strategy.
How effective is online advertising?
How big is the online advertising industry?
What percentage of advertising is online?
What percentage of online advertising is on social media?
How popular is digital advertising?
More online advertising statistics
Before you spend a penny on online advertising, be sure to check out these PPC stats.
2022 SEO statistics
These SEO trends and statistics will paint the industry picture along with where your business fits into it.
How much is the SEO industry worth?
Just how big is the SEO market?
How much traffic does SEO generate?
Is SEO still relevant in 2022?
How does SEO increase ROI?
How much do big companies spend on SEO?
What percentage of people go to page 2 on Google?
What is a good organic search percentage?
More SEO statistics
Here are some more SEO trends and stats to pay attention to this year.
2022 social media marketing statistics
Social media marketing statistics prove just how fast the space is growing, and these are data points you won’t want to miss out on this year.
How big is the social media market?
What percentage of marketing is done on social media?
How many businesses use social media for marketing?
How competitive is the social media industry?
What is the fastest-growing social media platform in 2022?
What’s the most popular social media channel in 2022?
The most popular social media platform in 2022 is Facebook, however this can vary based on what types of demographics your business is specifically looking for. Check out our handy image below to see what platform is most popular for your audience and industry:
More social media marketing statistics
2022 email marketing statistics
Check out these statistics that show just how effective email marketing can be.
How much is the email marketing industry worth?
How big is the email marketing industry?
What is the success rate of email marketing?
What is the average ROI for email marketing?
What percentage of emails are marketing?
Does email marketing still work in 2022?
Is email marketing growing?
More email marketing statistics
2022 website statistics
Use these wild website statistics to help increase your website visibility and performance.
Why is website optimization important?
What is a good website page load speed?
What percent of businesses have a website?
More website statistics
Get a report like this one on your website with our free
Even more digital marketing statistics for 2022
Hungry for more digital marketing statistics? I’ve got your back with these additional digital marketing trends:
Use these digital marketing statistics to guide your 2022 strategy
Next time you need to show the “why” behind your marketing strategies, whip out these handy digital marketing statistics. When you feel like there may be no rhyme or reason to your tactics (I’ve been there) the numbers are there to help.
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