If it seems your marketing job description is changing faster than trending videos on YouTube, you’re right. Every change in consumer behavior (think, for example, of the 900% increase in “near me” searches in Google over the past two years) means you need to adjust your strategy.
Google, by one estimate, pushes out about nine algorithm shifts every day, which means you need to adjust your keyword strategy accordingly. And emerging technologies, from artificial intelligence (AI) to virtual reality (VR) to the latest marketing automation software mean you need to quickly get up to speed because you can bet one or more of your competitors will.
KEEPING YOUR EYES ON THE PRIZE
The pace of change in digital marketing is extremely fast—and judicious marketers need to keep their noses to the ground to keep the businesses for which they work current and relevant:
“Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, , which sums up the pace of change right now.”
But as rapid as the changes in the way companies market themselves are, the challenges remain the same. And, once again this year, the top challenge was generating website traffic and quality leads, followed closely by proving the ROI of marketing activities, getting enough budget, and identifying the best marketing technologies.
BY THE NUMBERS: THE METRICS THAT WILL CHANGE DIGITAL MARKETING IN 2020
Marketing (as the best marketers know) is a unique combination of science and art. The science part is all about data, measurement, and analytics. The art part is all about using metrics to propel creative action. Said differently, the metrics which grab your attention (and sometimes keep you up at night) are the ones that call out for strategic solutions.
Here, then, are 17 of the digital marketing metrics that matter most in 2020—and some suggestions for how you can wrestle them into strategic action:
MOBILE SITE DESIGN
SEARCH ENGINE MARKETING
EMAIL MARKETING
CONTENT MARKETING
SOCIAL MEDIA MARKETING
LEAD GENERATION
TAKE YOUR BUSINESS TO THE NEXT LEVEL
The bottom line is that marketing—whether for a large enterprise organization or a small local business in Joplin—isn’t easy. And the fact that the rules of engagement are continually changing only makes the job harder. Fortunately, there are experienced digital marketing agencies who understand your business and can give you the advice and guidance you need to succeed. That’s what we’ve been doing for businesses throughout the four-state area for more than half a century.
To learn more about the ways our digital advertising, website design, branding, and social media management solutions can help you achieve your top marketing goals—and take your business to the next level—contact us today.