Digital marketing is an ever-evolving industry with new trends and opportunities coming up your way all the time. So if you want to keep up to date, you should continue learning from the industry leaders, other companies, and case studies.
Along with our lists of Google Chrome extensions for business and marketing and digital marketing books, we’ve gathered 20 useful digital marketing podcasts on different topics starting from content marketing and ending with SMM.
The definition and the purpose of podcasting
Podcasts are becoming more and more popular. According to Edison Research, in 2019, 70% of the US population is familiar with the term “podcasting” compared to 64% in 2018, and 60% in 2017 respectively. Today, there are more than 500,000 different ones on the Apple Podcasts app with business being one of the most widespread topics.
So let’s clarify, what is a podcast. The word “podcast” is a blended word formed from the combination of “broadcast” and “iPod,” which lets you intuitively figure out the origins of this tool. Podcasting is an alternative to radio shows and a type of online audio broadcasting that allows users to reach out to people anywhere on the planet and deliver their message through the internet. Podcasts brought in a new type of content sharing that allows you to create your own radio show even at home. A podcast can have different forms: a talk show, an interview, or an audio performance of a single speaker.
Why do podcasts work so well for marketing?
Podcasts are not only another tool to entertain users but also an effective way to raise your brand awareness, earn profits through advertisements, and connect with other companies and people.
According to recent research by Nielsen Holdings, 69% of podcast listeners aged 18-49 agree that podcast ads have made them aware of new products and services.
Various industries notice a lift in purchase intent after advertising through podcasts:
No wonder that US podcast advertising revenue is expected to have grown more than 110% by 2020, up to $659.0 million.
US Podcast Advertising Revenue from 2017 to 2020
For marketers, it’s easy to track their progress, plan their podcast activities, and see what brings more engagement. For example, iTunes Connect allows you to track the number of individual devices, total time and time per device listened, and to see what countries your audience is coming from all on Apple Podcasts app.
In Trends, you can see your progress and understand which days were the most successful for your podcast.
To check similar statistics on Google Podcasts, you can go to Google Play Music Podcast Portal.
The list of the best digital marketing podcasts
Let’s have a look at 20 useful and trendy podcasts on all things marketing. We divided them into five categories:
Go through the list and choose which ones will be useful to you. All of these podcasts are available on any device, whether its operating system is iOS, Android, or Microsoft.
Digital marketing podcasts
Content marketing podcasts
Email marketing podcasts
Social media podcasts
Putting theory into practice
We hope that these 20 marketing podcasts will teach you new things and motivate you to achieve new heights in business. And when you are ready to implement your ideas, SendPulse will be ready to bring your strategy to life through different marketing channels — email, web push, SMS, and Facebook Messenger.