This is a comprehensive glossary of some of many digital marketing terms you might encounter as a marketer in 2022. The digital marketing industry evolves and changes on a daily basis, and so do the terms we are all expected to know. This article will help you improve your marketing vocabulary with all of the digital marketing definitions for the terms you need to know.
20 Digital Marketing Terms to Know in 2022
From AMP to Saas to ROAS, there are so many different digital marketing terms being thrown around these days. And new terms are being added to the digital marketing vernacular every day! It can be hard to keep up. That’s why we created this glossary of digital marketing terms and strategies to help you keep up at your next conference or meeting. We skipped the obvious terms, like simply “marketing” or “advertisement,” and instead focused on buzzier and more less obvious terms.
1. Content Marketing
online to generate interest in a brand or product, as opposed to explicitly promoting the brand. A content marketing strategy can include blogs, videos, social media posts, etc.
2. AI (Artificial Intelligence)
and is any human-like intelligence that is performed by your computer and other machines. Artificial intelligence is increasingly being used in marketing to automate tasks. In fact, you might be using AI right now via Netflix, Google Maps, Amazon, or Siri.
3. E-Commerce Businesses
E-commerce (short for electric commerce) businesses are businesses involving the buying and selling of goods and services that are conducted over the internet. For example, you might . E-commerce businesses have grown in popularity, especially since the COVID-19 pandemic began.
4. Conversion Rate
(or potential customers) who take a specific action on your website, whether it’s buying a product or signing up for a newsletter.
5. Paid Search
where advertisers pay for ads on search engines like Google and Bing. When a search result on the SERPs has a little “ad” box next to it, this is the result of paid search. Paid search is an alternative to SEO. Instead of waiting for your web page to rank organically on Google, you can simply pay to appear higher in the search engine results with an ad.
6. AMP (Accelerated Mobile Pages)
and is an open source HTML framework developed by Google’s AMP open source project. It is intended to help web pages load faster.
7. SaaS Marketing
and is a type of marketing that focuses on subscription-based software products, like Netflix.
8. Social Media Marketing
Social media marketing is the strategy of using social media platforms to connect with your target audience to help build your brand, increase sales, and drive website traffic. The key to social media marketing is choosing the .
and is a popular metric used in the digital marketing industry to measure the success of digital advertising campaigns.
10. Native Advertising
Native advertising, or native ads, is the use of paid ads that align with the look and aesthetic of the website on which they appear. The ads are meant to blend in with the website, but sometimes it doesn’t work so well — resulting in these .
11. Article Spinning
of creating seemingly new content out of content that already exists. While it might seem like a great time-saving strategy, article spinning is not a digital marketing technique that we recommend.
12. Consumer Buying Process
The a consumer takes on their way to making a purchase. The five stages are Recognition of a Problem or Need, Search for Information, Evaluation of Choices, Purchase Decision, and Post-Purchase Use and Evaluation.
or partially blocking a user or their content from some areas of an online community, blog, or social media platform. The a lot lately for whether or not it is an ethical practice amid claims by commentators that they have been shadow banned on certain websites.
14. Cause-Related Marketing
between a nonprofit organization and a corporation. If it works, cause-related marketing can help raise awareness for a non-profit organization while also increasing sales for the corporation.
15. Independent Software Vendor (ISV)
An , is an individual or corporation that creates, markets, and sells its software solutions on another’s platform. ISVs run on one more computer hardware providers like Macintosh, operating systems like iOS, or cloud platforms like Amazon Web Services.
16. Intelligent Tracking Prevention (ITP)
that Apple released in 2017. The purpose is to protect users’ online privacy and limit the way advertisers and site owners can track users across domains in order to personalize content and advertise goods and services.
17. Discord Bots
that can perform several different actions, like community engagement and content moderating. There are many different types of bots available, so it’s important to know the right kinds of bots to use. Some bots enhance the user experience and create a more engaged community, but others could have the opposite effect.
18. SWOT Analysis
. It is an analysis framework that companies incorporate to evaluate and assess a company’s competitors. A SWOT analysis can help you develop strategic planning practices for the company.
19. Social Listening
for mentions related to your business or industry. This might include reviews, comments, suggestions, and conversations that react to your product, service, or business choices. You can use this feedback to help you make decisions about the future of your business.
20. Growth Hacker
A , low-cost strategies to help businesses gain and retain customers. (In this instance, being a “hacker” is a good thing!)
21. Brand Ambassador
A brand ambassador is a person who represents and advertises a company, supports its offers, and acts as the physical embodiment of the company’s identity via words and actions, oftentimes on social media.
22. DDos Attack
DDoS stands for Distributed Denial of Service and is an attack method in which cybercriminals flood a network with so much malicious traffic that it cannot operate as usual. It is important to know this marketing term in 2022 and how to stop a DDoS attack in the event that it happens to you or a client.
Now You Know the 22 Digital Marketing Terms to Know in 2022
Hopefully, this glossary of marketing terms you need to know in 2022 helped prepare you for the upcoming year in marketing! Did we miss any terms you would like to know? Let us know on our Facebook page!