20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know in 2019 | By Thomas McDermott – Hospitality Net

Despite all the attention given to social media and mobile marketing, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms, in terms of both reach and ROI. Here are some numbers to consider:

Display ads are one of the oldest forms of online hotel advertising, going all the way back to the humble banner ad. However, today’s audiences have a different opinion and level of patience with digital ads, requiring an evolved set of tactics. Here’s what you should know before putting together a plan for online advertising:

According to Statista, 79% of Americans have a social networking profile as of 2019, representing 247 million domestic social media users. By providing an intimate, engaging means of communicating with customers, social media has drastically changed how hotels interact with and captivate their target audiences. Here are some key stats to keep in mind when putting together your hotel’s social media strategy:

Consumer reliance on mobile devices increases each day, with smartphones now the world’s primary internet access device. That’s why optimizing your hotel marketing efforts for mobile devices should be one of your top priorities. Consider the following:

As the rules and algorithms driving search engine optimization (SEO) continue to evolve each year, it’s more crucial than ever for hotel marketers to stay up-to-date on the latest SEO developments and techniques to increase their hotel’s online search rankings. Here’s some food for thought:

Creating compelling destination and hotel content (blogs, videos, visitor guides, “insider” tips, etc.) has the power to attract, engage and inform travelers and meeting planners, while also establishing your property as a unique experience provider. Here are some vital stats to frame your content strategy:

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Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City, Carlsbad and Fort Lauderdale. Please visit: www.Tambourine.com.