There sometimes seems to be a new digital marketing strategy introduced every day: email automation, content marketing, integrated marketing, retargeting, Facebook pixels, inbound marketing, outbound marketing, keyword density, etc.
Even seasoned technophiles could quit up and throw in the towel after seeing it.
Please don’t give up though.
We asked 20 of the industry’s leading digital marketers to each provide their three most effective pieces of advice.
Goldie Chan, the founder of the firm Warm Robots
Top LinkedIn Video Creator Goldie Chan is a recognized authority in social media strategy and branding.
She founded Warm Robots, a social media business, and serves as its Head of Creative. Warm Robots manages strategy and content production for major B2B and B2C startups and organizations.
She is a member of the PGA’s New Media Council and has been highlighted in Inc. as a new voice on branding, strategy, and pop culture.
magazine, Huffington Post, Tubefilter, Fast Company, and Buzzfeed.
My Top 3 Digital Marketing Tips are as follows:
“It’s vital to build a strong personal brand whether managing a marketing agency or your own brands.
It’s best to be a working thought leader both inside and outside of the marketing sector.
Here are my three suggestions for getting there:
1) Decide on a platform and rule it.
Create a distinct personal brand on a platform that highlights your creative and marketing abilities, whether it be through trip pictures on Instagram, threaded conversations on Twitter, or Facebook memes.
Since it will be associated with your own brand, make sure it’s a topic you’re passionate about.
2) Discover more.
Always read books, listen to podcasts, or attend interesting presentations (and then share them).
This will help you establish yourself as a thinking leader in addition to being a thought leader in your field.
3) Assent to podcasts and interviews.
Always accept (excellent) press requests and podcast requests; although they seem like extra work, they will be worthwhile if and when you are published in more prominent outlets (like this one).
Not only can you reach out to more potential consumers, clients, or partners.
If no one is approaching you, head out and locate the publications and podcasts you’d like to be featured on, then start approaching them.
Even if it doesn’t work out for the current article a writer is working on, it might for the subsequent one.
Grindr’s VP of Marketing, Peter Sloterdyk
The largest LGBTQ social network in the world, Grindr, has Peter Sloterdyk in charge of marketing.
Sloterdyk is in charge of the multi-tiered operation that deals with user acquisition, traditional and digital marketing, brand health management, social media, CRM, analytics, customer operations, and content creation and delivery.
My Top 3 Digital Marketing Tips are as follows:
“1.
In the crowd, stand out.
Throughout the digital realm, place your brand in unexpected but contextually appropriate places.
Find genuine possibilities to surprise customers by standing out from the competition and influencing how they perceive your business.
2.
Everything is mobile.
The mobile world has taken over the digital world, which may sound obvious, and if your marketing efforts aren’t totally mobile-first, you won’t succeed.
We must make sure that everything is mobile since, according to Smart Insights, mobile digital media time in the US is now much higher at 51% compared to desktop (42%), and even greater among audiences under the age of 35.
3.
Brand coherence
There are now an infinite number of ways for customers to interact with your brand.
In order to establish enduring relationships with your customers, it is essential that each point be continuously related to your brand identity.
“
Brand, Farley, Calderon + Associates’s managing partner is Daniel P. Calderon (FCA)
I am an entrepreneur (from Brooklyn, NY) who runs two companies: Farley, Calderon + Associates, a cutting-edge crisis, brand, and reputation management company, and Four Thirty, an online creative platform (www.four-thirty.com).
In order to address crisis, branding, and reputation challenges in the contemporary world, Farley, Calderon + Associates (FCA) was established as a one-stop shop for businesses, governmental organizations, politicians, celebrities, and other public personalities.
To make it simple for brands to work with the best creative freelancers online, Four Thirty was developed.
My Top 3 Digital Marketing Tips are as follows:
Go hard or go home.”
One of the most effective methods businesses utilize to reach their target audience is social media.
Brands need to understand how to use great content to their benefit in light of the always evolving algorithms on social media platforms like Facebook, Instagram, and Twitter, to mention a few.
The competition is fierce, and social media users are wanting to consume the most thought-provoking and visually attractive material, so brands need to “go hard or go home,” to put it simply.
Additionally, the importance of video content has increased, helping businesses gain more popularity and reach on social media platforms.
Once a firm is certain that its content will go viral, it should include a budget for paid boosts to ensure the success of its campaign.
Segment judiciously
For significant businesses and organizations, marketing crises are at an all-time high.
Companies must make sure they use data that is both intrinsic and extrinsic in nature when developing marketing initiatives.
Cultural, social, and political contexts should nevertheless affect final approvals for the creative components and execution of a campaign, even though a corporation may have a distinct identity and brand voice.
The team can segment messaging and assess the suitability of a campaign by using an internal or external focus group.
Companies may need to run multiple iterations of a campaign to guarantee their objectives are achieved because “all campaigns are not made equal.”
Don’t Fake It
What’s this?
Companies truly attempt to engage with real people when they promote their goods or services.
Although there are numerous brand voices and strategies, being real is the best piece of advise I can provide my clients.
A person who has never visited or lived in Brooklyn, New York, will never know how to interact with a Brooklynite.
Connecting with actual people and hiring a consultant or employee who matches the profile of the target client or consumer are two of the best strategies, in my opinion, to guarantee that a company’s messaging and entire campaign is authentic.
Gucci, with their most recent Dapper Dan collaboration, is one company that has done this brilliantly.
They were able to take a disaster and turn it into an opportunity for both the community and the afflicted people.
Total Assault’s Rachel Martin, Director of Digital Marketing and Publicity
About four years ago, Rachel began working at Total Assault as a digital project manager for customers in the entertainment and music industries. Since then, she has advanced to become the department’s director.
Dolly Parton, Shawn Mendes, Keke Palmer, Kiefer Sutherland, and other artists have all had successful release campaigns under her leadership.
She is creative, thinks beyond the box, and is passionate about anything pop culture.
My Top 3 Digital Marketing Tips are as follows:
“Content is crucial.
Your audience’s attention span is getting shorter and shorter thanks to the internet and dubious platform algorithms, therefore it is crucial to consistently release new material if you want to stay relevant and hold viewers’ attention.
– Simply posting about your product online is insufficient.
People want to feel as though they know you; just look at the Kardashians.
They expose every aspect of their lives to the public in such a way that their followers believe they are friends with the girls.
If Kylie Jenner only shared product images on a daily basis, lipsticks wouldn’t sell out.
Being relatable and sharing candid photos and behind-the-scenes footage undoubtedly helps, even if you’re not as open as the Kardashians.
– Hiring a marketing firm won’t fix all of your issues!
According to what I’ve learned, when a customer engages a marketing firm, you actually have more work to do—not less!
Publicists and marketers are only as helpful to you as you are to them.
Make yourself AVAILABLE if you’re an entertainer.
All of it: press days/junkets, interviews, conference calls, etc.
You and your product will only gain from it.
“
Splash Public Relations’s founder, Heather Grabin
Heather Grabin is a successful PR maverick.
She is a natural networker who effortlessly forges connections.
Her tendency toward competition keeps her going again and time again.
My Top 3 Digital Marketing Tips are as follows:
Pay attention to your clients!
Sometimes the things that you never imagined working astound you (and your client)!
Keep your offer going if your clients are accepting it!
Be flexible because times change.
Nothing always works tomorrow just because it did five years ago!
Don’t concentrate on one item just!
Use a little bit of this and a little bit of there to ensure that everything is in balance and complementing one another!
Keep up with your PR, social media, and advertising!
Be original!
Ensure that all of your content is sourced from various places!
It’s wise to filter your information from as many various perspectives as you can because everyone has a different eye or preference.
You want to make sure you have their attention since you never know who your next potential customer might be!
Co-founder of the conversion rate optimization firm Invesp, Ayat
Ayat has spoken at marketing conferences all around the world and is regarded as an authority in marketing strategy.
Ayat’s consulting firm, which has over 12 years of business and marketing experience, assists organizations like eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more in boosting their online sales.
My Top 3 Digital Marketing Tips are as follows:
In order to better tailor messaging and campaigns to the target client, digital marketing is similar to traditional marketing in that it needs the same kinds of data.
Of course, the benefit is the wealth of consumer behavioral information that can be gleaned.
However, companies are lagging behind when it comes to using personalisation and target testing approaches to more accurately evaluate the customer.
There are already more than 6000 distinct types of marketing technologies products available that can assist you or your team in becoming better digital marketers.
1.
Determine the tools you require, then employ them.
Let’s not mince words: your company is sitting on a wealth of data about the people who visit your website.
Even commonly deployed technologies like Google Analytics aren’t often utilized to their full potential.
Your business will go to a completely new level if you know what you need and how to use the resources at your disposal to get it.
2.
Never deploy before testing.
As it should, testing is becoming more commonplace.
Without testing it, no marketing banner or website modification should be undertaken.
You can at least quantify and comprehend the effects of your changes.
Deciphering results to learn more about client motives and requirements is one of the bigger advantages.
3.
The fundamentals are to know your customers.
People erroneously believe they are knowledgeable, but are they really?
Knowing the clients’ motivations is equally as important as having a comprehensive understanding of their demographics.
You can use tools to survey customers, track their behavior, and even, using Google Analytics, build models based on their intentions.
It’s sometimes startling how much knowledge and expertise most businesses overlook.
However, a new year is an opportunity for a fresh perspective on digital marketing in general.
COO of Alpha Vert Enterprises, Lisa Chau
Lisa Chau, a Dartmouth alumna with experience in public relations and international marketing, is a digital strategist.
She has authored more than 100 publications on TABLES: Technology — Academia — Business — Leadership — Entrepreneurship — Strategy for Forbes, US News & World Report, and the Huffington Post.
She spoke about millennials and digital strategy as a featured guest on Midday Talk with Dan Roderick.
My Top 3 Digital Marketing Tips are as follows:
“1.
Be involving.
Nothing is more effective than a captivating digital marketer.
Knowing your clients, their wants, and how to make them feel valued is the greatest approach to do this.
Utilize your knowledge to create marketing materials that are consistent but not similar across all platforms.
2.
Take a long view.
Instead of concentrating on making a quick sale, create a community of brand advocates that will last.
Even in difficult circumstances, if you support your consumers, they will continue to do so because their favorable ratings will protect you in the event of a future disaster.
Accept their insightful criticism and thoughtfully reply.
Keep in mind that if your consumers are happy, you exist.
There are many competitors ready to take your place.
3.
Make your product or service stand out.
There is a lot of noise competing for a small budget.
You must distinguish yourself from the competition.
How does your company ease people’s lives?
What makes it superior than other options?
Make sure your messaging is consistent and incorporates these ideas thoroughly.
Van Dusen, Chris
Entrepreneur Mr. Van Dusen serves as the CEO of Parcon Advertising, a full-service digital media planning and buying firm that specializes in businesses that are experiencing rapid growth.
Services like client acquisition strategy and conversion rate optimization complete the agency’s data-obsessed ethos.
My Top 3 Digital Marketing Tips are as follows:
Don’t make any assumptions; many marketers have prior beliefs about a brand’s target market.
They may be correct, but the secret to efficient and effective digital marketing is taking the time to understand who the consumers are and why they care.
Depending on the audience, the strategy and media mix may alter significantly.
Always test; compared to other mediums, digital allows us to measure effectiveness more accurately. Setting up an appropriate testing environment is essential to understanding what is effective.
The effectiveness of both paid and organic efforts can be significantly increased by experimenting with UVP (unique value proportions), hero images, and other crucial achievements.
Make an environment that encourages some level of failure since failure leads to learning.
Be quick to react in the contemporary digital marketing climate by iterating and reacting in real time.
Digital marketers may respond immediately to trending issues and pertinent articles without the requirement for pre-bought TV/radio advertisements or protracted print lead times.
Prepare to take advantage of this.
“
CEO and founder Olivia Mannix
“Olivia Mannix founded and is the chief executive officer of Cannabrand, the world’s first cannabis marketing firm (cannabrand.us).
When adult use of cannabis became legal in Denver, Colorado, it was introduced in January 2014.
Its goal is to “rebrand cannabis,” and the firm is very inventive in how it markets cannabis businesses despite all of the limitations the sector faces.
The business operates abroad and has assisted numerous businesses.
Kushmoji, a digital platform for cannabis marketing and advertising, was also created by Cannabrand and is available on Google Play and the Apple Store.
“
My Top 3 Digital Marketing Tips are as follows:
“The three most effective marketing advices are:
1.
Because it’s the SKIM era, keep your material brief and tasty.
To communicate your point, use fast bulleted copy OR infographics.
(Who like reading, anyway?)
2.
VIDEO!
Short and to the point, video is king. You may effectively convey your brand’s story in a brief 15 second clip.
3.
MOVE or perish!
Everyone these days is glued to their phones.
Make sure you are using mobile devices for your advertising.
Consider looking into the history of emojis.
We created the cannabis emoji platform Kushmoji since the cannabis industry has a limited marketing space.
“
Founder and web designer Jeremy Greenberg of 97 Switch
Jeremy Greenberg, a resident of Chicago, launched 97 Switch on the grounds that the current market demands high-quality digital service.
He gained knowledge on how to come up with solutions and adjust to changing demands via his experiences working with small to large businesses, enhancing and maximizing productivity.
He is constantly looking for the newest trends and opportunities because he adores the digital energy of today’s society.
My Top 3 Digital Marketing Tips are as follows:
“Make Your Website Functional & Clean
Make sure your website has a theme while building it. The theme should be straightforward, slick, and consistent with the voice and aesthetic of your business.
Your readers may become disinterested if there are too many things going on in the pages since they will appear cluttered and disorganized.
To improve efficiency and streamline the user experience, keep your website up to date with the newest features and get rid of any unnecessary or cumbersome ones that can cause it to load slowly.
Large images, flash graphics, and music or video features are a few examples.
As a CTA feature that can result in purchases, you should also offer internal links that allow visitors to hop from a about page to a contact page.
Additionally, if you have a blog, include links to other blogs in each blog post to encourage visitors to stay on your site longer.
Review Your Digital Marketing Strategy Every Three Months
You may determine what has been effective and what needs more focus or change by examining the data from various marketing initiatives.
Fortunately, in the digital world, things are continuously evolving. There are new platforms for reaching target audiences as well as updated tools, apps, and website functions.
Your success rate and financial accomplishments are likely to rise as well if you keep up with new technology and modify your marketing plan to better serve your customers and business.
Create Content Carefully
When writing material, be sure to use a relatable voice and informal tone; after all, you are a human, so speak to others as you would normally.
Have a direction and content strategy in place rather than making up material as you go.
A content calendar can help you plan ahead and decide which hot topics to bring up at particular times.
Alicia Williams is the founder and chief executive officer of Aliste Marketing, Inc.
Award-winning businesswoman and author Alicia uses innovative thinking to help companies reach a wider audience through the use of social media.
She is a skilled public speaker who has informed and delighted audiences at regional radio programs, local and national conferences, and other events.
Awarded the 2016 Outstanding Women in Family Business Award, named one of The Worcester Business Journal’s 40 Under Forty, and given the privilege of serving as Capital One Spark’s Spotlight Entrepreneur.
My Top 3 Digital Marketing Tips are as follows:
When it comes to online marketing, businesses are looking for the “red easy button,” but that button doesn’t actually exist.
On that day, it is carefully tucked away amid a confusing array of end customers’ selections.
It is the responsibility of the marketer and company to sit back and consider what the consumer would care about.
What would compel me to read or watch a video for five minutes?
What effect will this have on my day?
Will this make me feel good right away?
We are too busy and accustomed to making material to merely inquire why.
1) My first and most effective piece of advice for digital marketing is to take a deep breath and ask, “Why?”
Use the story behind why customers choose your goods and services to your advantage.
An excellent gardening firm that is one of our clients has an active Instagram presence, but it has the potential to be more effective and influential.
Discovering the “Why” gives each post a purpose.
For them, the act of evoking a response entails getting viewers to relate to their settings and to grow eagerness for the upcoming release of the following design.
2) Acknowledge right away that you are not a professional photographer!
With the convenience of our iPhones, we can shoot photos and upload them without worrying about their quality.
We marketers need to present a brand story in an engaging, visual, and impactful way since we live in a visually driven culture.
Invest in a skilled photographer who will be able to make your products stand out from the internet marketplace’s clutter.
Plan everything!
Those stunning Instagram profiles don’t magically appear; they are carefully thought out, written, and arranged for maximum visual effect.
To arrange your photographs into a branded theme that will result in a satisfying viewing experience, use tools like Planoly.
Never forget that brands that seek to deliver solutions and experiences at every point of the purchase journey, thinking beyond the products and services they offer, succeed.
Terra’s Kitchen’s Chief Marketing Officer, Stacy Poliseo
The quickest, simplest, and healthiest fresh food delivery service, Terra’s Kitchen, employs Stacy Poliseo as its chief marketing officer.
Poliseo has experience in e-commerce, UX design, search engine marketing, analytics, social media, and SEO. Prior to working at Terra’s Kitchen, she held positions at M&T Bank, Johns Hopkins Medicine, The Arc of the United States, and for a digital agency.
She has a Master’s degree in information architecture and interaction design.
My Top 3 Digital Marketing Tips are as follows:
“1.
Do not have limited vision.
It’s crucial to completely comprehend not only your target consumers but also the different interactions they could have with your business during their purchasing journey.
You can connect the content, creativity, and calls to action with how, where, and when customers are interacting with your business by properly understanding their journey.
Even without very sophisticated personalization engines, fully connected systems, or data capabilities, you can still build engaging experiences from start to finish.
2.
Take the chance.
To help you with direction, ground yourself with data, but then jump.
Whether it’s a landing page, funnel step, social post, ad content, or video creative, do an A/B test with stark contrasts from your control.
So that you may truly test and learn, give your staff the freedom to deviate even little from the brand rules.
You are acting correctly if you experience discomfort.
Accept it and continue to learn from it.
3.
Use the numerous networks that are available.
You shouldn’t try to reinvent the wheel and you don’t have to know everything!
People are more than happy to answer inquiries, discuss triumphs, and more on websites like LinkedIn and Slack (a shoutout to Online Geniuses, a terrific marketing Slack group).
Kean is the CEO of MonetizeMore, an 8-figure ad tech business with 90+ full-time team members who are remotely situated all over the world and a Google Certified Partner.
MonetizeMore was developed in the Machu Picchu mountains and now generates $17M in revenue.
Over the course of the eight years that Kean has been expanding MonetizeMore, he has visited over 70 different nations.
My Top 3 Digital Marketing Tips are as follows:
“A significant competitive edge for MonetizeMore has been the digital marketing methods that the company has created over the years.
As a result, we have outperformed our rivals in terms of lead flow, audience loyalty, and brand strength.
In order to do this, MonetizeMore used the following digital marketing strategies:
We respond to inquiries on ad optimization on the Google Product Forums, Quora, Twitter, and Reddit.
We have discovered that this promotes constructive interaction with smaller communities, positions MonetizeMore as authorities, and generates a lot of leads.
Round-up Posts: The most influential players have given a lot of views, shares, and attention to a well-done round-up post based on hot themes in our sector.
Due to the disproportionately higher return from round-up posts compared to regular blog entries and the frequent search traffic, many have become evergreen posts.
Social Spotlights: Each month, we highlight a publisher and examine their programmatic ad setup in-depth.
In order to better understand a publisher’s overall programmatic approach, this requires examining the publisher’s ad placements, employing tools to assess their live auction configuration and demand partners, and digging into their source code and JavaScript files.
In terms of the potential increases in ad revenue, this kind of high-level study would cost tens of thousands of dollars from a qualified expert.
When we publish the deep dive research, we see that the publishers want to speak with our sales teams about how they can implement the suggested modifications using MonetizeMore.
Since many publishers experience the same programmatic ad problems and have access to the same optimization options, this is a resource that other publishers use to analyze their own ad inventory.
We have earned several new premium clients thanks to our creative new social media strategy, which has also further solidified MonetizeMore’s position as a thought leader in the programmatic ad sector.
Head of Marketing at Startup Masters, Dimitar Savov
In the past 14 years, Dimitar has contributed to more than 200 digital firms from around the globe.
With 65 different countries participating in his digital marketing initiatives, he has spent more than $30,000,000 on digital advertising while earning more than $225,000,000 in income.
He is regarded as one of the top 5 digital marketers in Bulgaria and teaches digital marketing and e-commerce at the Software University in Sofia.
He developed a digital performance marketing strategy that can be applied to any digital firm to significantly expand and improve it.
It is the key to his business’s startupmasters.eu success.
My Top 3 Digital Marketing Tips are as follows:
1) Business Strategy & Marketing Strategy – Analyze the business’s strategic components and do the math before beginning any marketing efforts.
You must be aware of your spending capacity in order to attract clients.
Furthermore, how much are customers worth to you?
This is something you may experiment with strategically.
Remember that always.
The marketing game can be won at the level of corporate strategy.
2) The budget of a digital marketing campaign becomes limitless the moment the ROI is positive.
The cornerstone of internet marketing is this.
You will invest all of your money if you spend $5 on Google Adwords and make $10 back, in order to increase your earnings.
That is accurate up to a point, such as when you run out of potential customers.
The secret is to target as many lucrative audiences as you can with the proper message.
3) As a result of the preceding guideline, you should experiment widely and start small.
Test a lot of concepts fast and affordably.
Test out various messaging for various audiences.
Play around with your offer, messaging, and targeting until you find a combination that appeals to your target audience.
You’ll be able to tell since it will be profitable relative to your investment.
When that occurs, increase your budget and start looking for more.
Talking to customers and using their words to convey what they enjoy about your product in your marketing communications is one of the finest ways to nail messaging.
the CEO of GrowthStackers, Chad Keller
I’m Chad Keller, and I run GrowthStackers.com as its CEO.
I am a seasoned business owner who founded and sold a number of online retailers before forming Growth Stackers with a partner.
We are a marketing firm focused on return on investment, and we currently employ social media marketing strategies to expand clientele.
My Top 3 Digital Marketing Tips are as follows:
1.
If you aren’t using Facebook & Instagram marketing, you are squandering money on promoting elsewhere. These platforms are the most underappreciated in all of marketing.
2.
The king is content.
High-quality content may quickly transform your company from 0 to 100.
Don’t be hesitant to make an investment.
3. Consider yourself to be one of your ideal clients.
Get to know them and connect with them.
Don’t be frightened to consider unconventional ideas.
Geeohsnap, an illustrator and content creator
Today, Geeohsnap is recognized by many as one of the most imaginative users of Instagram and Snapchat.
He now devotes his whole time to creating original stories and content for several of the biggest businesses in the world.
His artistic approach combines narrative and illustration to present the audience with fresh material.
My Top 3 Digital Marketing Tips are as follows:
Contaminated Content!
You desire more viewers and following.
Focusing on the material you create is my first piece of advice.
This will cause people to start talking about your channel.
People will spread it if you can make them laugh or smile as well.
Who among us does not desire to make others happy?
Everyone is aware that a smile spreads quickly.
The content is no different.
I created the quote “Make smiling content” for that reason.
Be unique!
Never use someone else’s labor as your own.
Be unique and make an effort to develop your own concepts.
Although you can draw inspiration from others, you are ultimately responsible for your own ideas.
Become the original!
if your concept is sufficiently novel.
As a result, you have a greater possibility of going viral because your idea is novel.
Believe!
In the beginning, I started a Snapchat experiment where I would draw on arbitrary individuals and create absurd situations.
Some others even disparaged what I did.
They didn’t get why I did it or what I hoped to achieve.
Later, once my initiative became viral globally, I rose to the position of one of Snapchat’s top creators.
Today, I produce material and stories full-time.
James Frewin, Labstep’s Head of Creative
James has honed his capacity to advertise both himself and his endeavors online through energy, charm, and personality. James previously worked for Yik Yak in international brand marketing.
James serves as the Head of Creative at Labstep and a Community Ambassador for Google at their Campus London office.
My Top 3 Digital Marketing Tips are as follows:
“1.
Create a network you can trust.
Learn something new from everyone you encounter, and you can be sure that having a network of acquaintances with a variety of skill sets will come in handy when you’re selling yourself or your product and require assistance with tasks you haven’t done before.
Join groups or Slack channels, go to events, engage in Twitter conversations, and make an effort to be as approachable and accessible as you can to those you encounter.
I’ve begun things countless times and, thanks to previous work, always knew exactly who I needed to contact or consult with in order to make them successful.
2.
Encourage the audience.
Reach out and say “thank you” to folks who are using or mentioning your product, or who have made purchases from you.
Customer service goes a long way, and by making every effort to improve the experience, you may significantly alter how people view your business or you personally.
Always be appreciative and give thanks to those who help make your work possible.
The value of brand loyal customers to your business cannot be overstated.
3.
Incorporate humor whenever you can.
Find methods to incorporate something humorous and different into your business since there is nothing that can bring people together like a good joke.
I’ve been known to include a very direct “Now Clap.” slide at the end of presentations, which always gets a few laughs, or to include the question “How awesome are you for assisting me?
“section with a variety of emojis” and “regularly discover that while little, these surprise experiences truly make people remember what you’re doing.”
Bixa Media’s founder and owner, Lauren Pawell
Through her website, Lauren Pawell, MBA, assists business owners in generating (and nurturing) more leads.
She is adamant about encouraging business owners to concentrate on high-impact marketing initiatives so they don’t spend time or resources on ineffective strategies.
As an example?
At that time, she used just 9 email campaigns to produce $262,822.58 in sales for a client.
My Top 3 Digital Marketing Tips are as follows:
“The following three things, when used properly, have great potential for power.
Additionally, they can assist you in increasing the number of leads generated from your current online presence without necessarily increasing website traffic or social media followers.
(1) Rewrite your website copy to speak to your target audience rather than just you and your company.
If your ideal customer sees your website and you’re making this error, they’ll probably leave straight away because it’s not immediately obvious that you understand their issue and have a suitable solution.
When you address this, your ideal clients will swarm to you and enquire about the next stages and more details.
Additionally, you’ll produce leads of higher quality because you spoke with a very certain demographic that you want to service.
(2) Outline a clear course of action for visitors to your website.
One path should be for warmer leads, while the other should be for softer leads.
So that you have a mechanism to reach these leads, both paths ought to ask for contact information.
(3) Develop the leads that aren’t quite ready to buy but will soon.
Most leads won’t reach for their wallet right away.
Make sure you have a nurturing system in place so that you can maintain power while also being remembered.
As a result, when your leads are prepared to buy, they choose you over your competition.
Bonus suggestion #4: Use a free tracking tool like Google Analytics to gauge the effectiveness of your website.
If you do this correctly, you’ll be able to identify the traffic sources and lead generation rates for your website.
Additionally, you’ll be aware of the traffic channels that are draining your resources.
With this insight, you can concentrate your efforts on the channels that will yield the biggest ROI.
Cofounder of Penji, Jonathan Grzybowski
Entrepreneur turned rogue risk-taker, Jonathan Grzybowski.
As a co-founder of Penji, Jonathan assists marketing groups, small enterprises, and agencies with all of their graphic design requirements.
Unlimited graphic design is available through their service for a fixed monthly fee.
All of this is accomplished while Camden, New Jersey, citizens and students are employed.
My Top 3 Digital Marketing Tips are as follows:
“1.
Make a list of your competitors and conduct a survey to better understand your customer.
The list should be broken out as precisely as you can.
Learn the essentials, including the advertising terminology, social media tactics, and visual language.
The hard work has already been done for you by your rivals; all that is left to do is polish the plan and personalize it.
2.
Provide a forum for potential customers to promote themselves: This can be accomplished through a blog, facebook live interviews about your specialty, or a podcast.
Building solid and strategic relationships while letting others talk about themselves and share their experiences with what has and hasn’t worked well for them can provide you ideas on what not to do.
3.
Don’t give up: It may sound cliche, but just because something doesn’t work or you aren’t getting the desired outcomes doesn’t mean you should stop marketing or providing content.
Carry on!
“
Stephen W. Turner
Executive Director.
People on social media.
Co-Founder and MD of Those Social Guys, a cutting-edge content and social media company founded in the digital era.
UK-born, Dubai-raised, and never seen without a phone in hand.
My Top 3 Digital Marketing Tips are as follows:
“1.
Consider yourself a storyteller.
Every piece of digital material must have a backstory.
With the development of the digital and social channels, people are looking for something unique and that speaks to them.
2.
What venue are you using?
Never forget to keep up with the people you follow on Facebook, Instagram, and YouTube.
Across platforms, people consume material in various ways.
Remember where you’re performing and who is playing there before marketing or posting on any digital platform.
3.
Put worth forth.
The consumer must receive value from the content.
Anything is possible, from a fantastic deal to a positive reaction.
Examine your content; if you’re just talking for the sake of talking and not adding anything to the conversation, you’re already losing.
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