Coca-Cola, Virgin Holidays, Liverpool FC, Superdrug and were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at an Awards Ceremony in London this afternoon. NMPi, Rakuten Viber, Yodel Mobile, Journey Futher, Macvrck, Ketchum and GumGum were among the agencies picking up awards.
The Grand Prix Award went to Liverpool Football Club and NMPi for their ‘There’s no Substitute for Good Display’ campaign to promote sales of the club’s new kit. The campaign also picked up individual category awards for Most Effective Programmatic Campaign and Most effective Retail & FMCG Campaign.
Computer Vision firm GumGum also picked up three awards, winning the Most Effective AI Solution and Most Effective Content Marketing Campaign categories. In addition, the Art.Ificial Campaig which took the Content Marketing award was also chosen by Chair of Judges David Murphy as his favourite campaign, winning the Chairman’s Award in the process.
The Digital Expert of the Year Awards went to Mavrck in North America, and to Journey Further in EMEA and APAC. Over the course of the year, Masterclassing runs around 150 half-day events around the world at which brands hear from digital experts about the cutting-edge technologies and platforms that can help them take their digital marketing to the next level.
At the end of each event, the delegates are asked to give their feedback on each of the digital experts, based on what they heard from them in their presentation and round table sessions. The Digital Partner awards are designed to recognise the companies which consistently received the best feedback in each region.
Congratulations to all our winners. Read on for the full list of winners in each category.
Grand Prix Award
Liverpool FC and NMPi – There’s No Substitute for Good Display
Chairman’s Award
GumGum – Art.Ificial Campaign
Most Effective B2B Campaign
The NHS and Salary Finance – Financial Wellbeing Campaign
Most Effective Search Campaign
Superdrug Online Doctor and NMPi – The Only Way Is Up
Most Effective Automotive Campaign
Suzuki, Spitfire Inbound and Penquin – #AllTheRightFeels
Most Effective Performance Marketing Campaign
Pets Best Insurance and NMPi – Doing What’s Best for Pets Best Insurance
Most Effective Mobile Campaign
mytaxi and Yodel Mobile – Mobile Retention Campaign
Most Effective User-generated Content Campaign
Coca-Cola and Rakuten Viber – #BeSanta Campaign
Most Effective Social Campaign
Samsung and Ketchum – #MakeChange with Samsung Campaign
Most Effective Charity Campaign
The British Library and Crafted – Getting More From Google Grants
Most Effective AI Solution
GumGum – AI-powered Context Detection Technology
Most Effective Tech Platform
Contentstack – Miami HEAT Partnership
Most Effective Video Campaign
T-Mobile and Mirriad – Using In-video Ads to Amplify TV Spot Campaigns
Most Effective Integrated Campaign
Sphero and Nuuk Digital – Sphero RVR Integrated Campaign
Most Effective Content Marketing Campaign
GumGum – Art.Ificial Campaign
Most Effective Retail & FMCG Campaign
Liverpool FC and NMPi – There’s No Substitute for Good Display
Most Effective Influencer Campaign
VOXI, Awin and The Hook – Influencing Endless Possibilities
Most Effective Programmatic Campaign
Liverpool FC and NMPi – There’s No Substitute for Good Display
Most Effective AR/VR Campaign
Virgin Holidays and Movable Ink – Wish You Were Here AR Experience
Digital Partner of the Year – North America
Mavrck
Digital Partner of the Year – EMEA and APAC
Journey Further
Congratulations to all our winners. There’s more information on Masterclassing’s global program of digital marketing events here.