Month: November 2019

One of the key developments in the field of Digital Marketing in recent times has been the rise of Machine Learning led automated tools and […]

Did you know that Google handles more than 2 million searches per second? What is more, most of these search results have Google Ads included. […]

Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use […]

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad […]

Getting ahead of the pack can be very difficult, with so many other companies, all offering great deals, and as the majority of sales happen […]

Another important factor for your digital marketing plan is creating a digital marketing strategy template that’s based on your Customer Value Journey. Your journey should […]

Is there anyone/anything you have been following that you admire? Perhaps it is a brand that you enjoy shopping or an influencer that does an […]

It has now become a norm to run a review check online on the products before heading out to purchase them. If your business doesn’t […]

How often do you get involved in creating buyer personas? How do you go about developing them? As a CMO or marketing executive, you know that […]

Google’s proposal to create a level playing field for price-comparison shopping rivals to stave off fresh fines has not led to more traffic for its […]