This year, unfortunately, isn’t the time for saccharine greeting cards. Advertising agency M&C Saatchi has produced a collection of e-cards to encourage loved ones to stay indoors, despite Mother’s Day falling on 22 March in the UK this year.
The unusual #MumIsGrounded cards turn the tables on mothers’ tough love, firmly reminding them to refrain from giving hugs or stepping outside.
Messages include, “It’s sad not to be able to hug the person that once cleaned my bum with a smile,” and, “It’s like when I told you there was a dangerous monster out there and it wasn’t safe to go to school. Only this time it’s true.”
The impactful cards are now available on M&C Saatchi’s social media channels.