2021 Digital Marketing strategy for Black Friday and Cyber Monday

Due to the pandemic, e-commerce retailing and digital marketing have become the top activity today. So, what about your brand? Where does your brand stand in the world of e-commerce? If you want your brands to stay on top of the retailing game this 2021 for Black Friday and Cyber Monday, here is what you should be doing by now: 

Check your site for slow loading 

The Optimus prime here is to make sure your site is working well. Google will determine whether your site is fit to stay on the web for a consumer search and queries depending on your site’s performance. Thus, you have to work at auditing the speed of your site by promptly addressing issues such as duplicate contents, website issues in terms of indexing and broken-down URLs. Create websites that are both mobile and desktop friendly.  

Making Big Announcements

Once you have taken care of all your technical glitches, you can now focus on your brand advertisements. Manage pages that will give you a different platform for shout-outs and announcements. Get creative when you interact with your audiences. Use holiday keywords to obtain maximum traffic, direct your warmer audiences to the platform you want them to visit. Establish email audience lists to get the message for the mega deals further across. Use animations, graphics, etc. To make your big announcements unique and stand out. 

Giveaways 

Who does not like giveaways? Imagine your happiness when you receive mail from a specific website stating that you have received a welcome voucher for subscribing to their site. Incorporate the same technique. If it had brought you loyalty and satisfaction, your audience would have the same loyalty to your website. Highlight your offers in the mails as discussed above. Announce your best-selling products in short video ads, and generate curiosity for promos, free-shipping, coupons and offers this Black Friday and Cyber Monday by initiating pre-campaigns.  

Conclusion 

Besides the three points, make sure you are up-to-date with the Black Friday and Cyber Monday timelines. Do not fall behind even by an hour. Position your website in such a way that once the mega sale announcement is made, your site stands ready to generate revenue for you. Stay focused on all the other digital channels and tap into the mind of your consumers way ahead of time. All the very best, but if you need a hand, why not get in touch with Web Design Knutsford?

The post 2021 Digital Marketing strategy for Black Friday and Cyber Monday appeared first on Web Design Knutsford.