4. Easily consumable content
More than ever, people are consuming content at home because of the pandemic. To meet this
shift, digital marketers should increase their focus on easy-to-consume content such as podcasts that are consumable while on-the-go and newsletters that are delivered directly to people’s inbox. While these tactics might be considered old school, they have renewed relevance because they are easy to implement by marketers and easy for consumers to digest.
Recent studies support this growth in consumer actions. For example, one study found that 55%of Americans now listen to podcasts, and newsletter mentions were up 15% during the pandemic. 2021 expects to see continued growth in these areas, and digital marketers have taken notice. Podcast ad spending is projected to hit $1 Billion by 2022. And streaming music services like Spotify went all-in on podcasts, adding podcasts to its platform last year, and their bet has proven very successful thus far. In Q4 2021, Spotify reported that they have 2.2 million podcasts, and they grew their total user base by 27% to 345 million users. They reported that 25% of this audience engaged with their podcast content — up 25% in Q3.
It’s clear that podcasts are here to stay, and digital marketers are using them to deliver readily-available content and advertising to consumers.
Social gaming refers to online games that allow for social interaction between players. These include multiplayer games, social network games, interactive multiplayer video games, and others. Social gaming has increasingly become an outlet for people to fulfill their need for social interaction and connectivity, especially during the pandemic. Moreover, these games have given rise to several external outlets like online forums and groups that their fanbase can interact with while fostering a sense of community.
Gaming has gone mainstream and no longer has a stigma attached to it. It is a passionate community that will continue to grow and shouldn’t get overlooked.
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