The 2021 Effective Digital Marketing Awards are open for entries from brands and agencies across the world. The awards, now in their fifth year, celebrate excellence in digital marketing across 28 categories. Winners in last year’s competition included SEAT, Pizza Hut, Médecins Sans Frontières, The Very Group and Audi.
New categories for 2021 include individual awards for the Most Effective Campaign on TikTok, YouTube, Instagram, Snapchat, Facebook and Twitter. The Awards also include a category for the Most Effective Pandemic Campaign, for the campaign that was most effective in helping the target audience cope with or get through the COVID-19 pandemic. There’s also another new category for the Most Effective Attribution Solution.
In addition to the main awards, there are also two special awards, including two Digital Expert of the Year Awards, one for North America, the second for UK, EMEA and APAC. The Digital Expert Awards recognise the company which averages the highest attendee feedback results when presenting at Masterclassing events around the world.
The entry deadline is 19 March. The entry fee is £195 (plus VAT where applicable, per submission, to enter into one category. The cost to enter the same campaign or solution into additional categories is £150 per additional category.
There’s more information here. Or you can click here to head straight to the Awards Portal and start on your entries.
In the meantime, here’s the full list of categories…
Most Effective Advertising Campaign
Most Effective Attribution Solution
Most Effective B2B Campaign
Most Effective Branded Content Campaign
Most Effective Data & Analytics Campaign
Most Effective DTC eCommerce Campaign
Most Effective Facebook Campaign
Most Effective FMCG/CPG Campaign
Most Effective Influencer Campaign
Most Effective Instagram Campaign
Most Effective Integrated Campaign
Most Effective International Campaign
Most Effective Launch Campaign
Most Effective Location Campaign
Most Effective Mobile Campaign
Most Effective Pandemic Campaign
Most Effective Performance Marketing Campaign
Most Effective Programmatic Campaign
Most Effective Retail Campaign
Most Effective Search Campaign
Most Effective Snapchat Campaign
Most Effective Social Purpose Campaign
Most Effective Tech Platform
Most Effective TikTok Campaign
Most Effective Twitter Campaign
Most Effective Video Campaign
Most Effective YouTube Campaign
Most Innovative Campaign
Digital Expert of the Year – UK, EMEA and APAC
Digital Expert of the Year – North America
Grand Prix Award
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