Practical Digital Marketing Trends for 2022

As SEO marketers, we tend to see slight changes in trends, business models, software and applications year after year. It is our job to track, follow and apply these digital marketing trends to provide our clients with a successful service. In this week’s Total Web SEO Blog, we’ll highlight some 2022 digital marketing trends to look out for and apply to achieve success in the coming year and beyond!

3 Key Digital Marketing Trends to Follow in 2022

Content Marketing: The calendar year may be changing, but authoritative, well-written copy is still the king of digital marketing. Creating credible content for topics in your industry will do wonders for your off-page SEO and boost your online visibility organically.

Other blogs & online publications will pick up your content, quote it & mention it, creating backlinks to your content without having to spend a dime on advertising.

Mobile-First Marketing: The way consumers research, shop and buy has drastically changed in the last few years. Today, more than ever, people are using their phones to find goods and services and the search engines are noticing.

If your website is not mobile friendly, this better be the first thing on your 2022 marketing to-do list. Websites that are slow to load or do not display correctly on a mobile device will not be prioritized in the search engines, which can cost you customers & revenue.

Optimized Google Listing & Local SEO: Local listings are key for small businesses offering goods and services on a local level (dentist, clothing boutique, car dealership). These local directories and Google MyBusiness listings offer valuable information to your customers regarding hours, services, address, directions & more. Make sure to always keep these listings up to date to provide the most accurate information & retain loyal clients.

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SEO & Marketing Company in Bristol, PA

As a professional SEO & digital marketing company it is our job to stay on top of current trends and anticipate new ones. If obtaining higher rankings in the search engines is one of your business goals for 2022, call our office today at 215-284-7918. Our team will come up with an effective strategy that fits your budget!