Areva Digital
2023 Digital Marketing Trends to Pay Attention To – Areva Digital
Technology advances quickly. New, popular social media apps, improved smartphones, and other technological developments appear every year and promise to alter your digital marketing.
I’ve put up a list of the top digital marketing trends for the coming year to help you cut through the hype.
The top ten trends in digital marketing for 2023
The following emerging 2023 digital marketing trends might assist you in improving consumer engagement in the future year:
1. Privacy and cookies
Google is working to eliminate third-party cookies from its websites to increase internet privacy, and Firefox and Safari no longer support them. Your onsite advertisements and banner ads may probably be shown differently as a result of this change. Websites won’t be allowed to fill adverts with tracking cookies.
Thankfully, Google and other platforms are developing new onsite ad placement algorithms that enhance privacy. Until 2023, cookies won’t be declared officially extinct. Using keywords and placing your ads on websites that give your ads a logical context will help you modify your digital advertising.
2.Voice SEO
Many of your clients use digital assistants to make their lives easier. They are still popular. People can do internet searches using features offered by digital assistants like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s Assistant without ever having to touch their phones. 20% of internet searches in 2021 will be voice-based.
Consider adjusting your search engine optimization (SEO) for voice search in 2022. Consider the words and phrases people could use to search for you on their virtual assistant. When using voice search, a user might ask, “What’s a decent Italian restaurant in Chicago?” as opposed to typing, “Italian restaurants in Chicago.”
3. In-feed shopping
Shoppable posts on social media might be familiar to you if you operate an e-commerce company. Now that your Facebook and Instagram pages are connected to your online store, customers may purchase goods directly from posts in their news feeds.
With shopping campaigns, Google Ads provides yet another in-feed shopping tool. These advertisements appear as shoppable pictures and are linked to your product catalogue. Make your advertisement and include the search terms that people might use to locate it. Then specify your criteria, specifying your location and an inventory number. Once you’ve sold out of the product, Google may remove the advertisement.
4. Push notifications
Use this tool to promote future specials, instantaneously send digital receipts, and remind consumers of impending appointments.
In 2021, 7.1 billion people were rumoured to be using mobile devices. Therefore, it’s a safe assumption that the majority of your clients are carrying smartphones. Additionally, you can contact your customers via their phones using push notifications.
You can send them customised messages via push notifications that appear as a message bubble on their home screen or as an SMS in their text feed on their mobile device.
To interact with your customers and attract them to your website, learn how to use push notifications.
5. SMS marketing
Using text messages to communicate directly with your customers is another trend in digital marketing. You can interact with your clients by sending SMS messages in addition to push notifications and email marketing. With this technology, you may send your clients SMS messages directly after they have given their consent.
SMS marketing frequently involves the use of discounts, coupons, and personalised messaging. Shorten these communications and make sure your clients have an opt-out option.
6. Video marketing
The typical person spends roughly 100 minutes per day watching online videos. One of the most popular Facebook activities is watching videos. By producing video advertisements, you can enter this industry. There are several approaches to this. With the help of video, you may inform and interact with your audience by setting up a YouTube or Vimeo channel.
By producing social media content and TikTok business videos, you may also engage your audience. Share your videos using popular hashtags to make them easier to find by users. You can employ over-the-top (OTT) advertising if you don’t want to routinely produce video content. Make 10- to 15-second-long advertisements that you may play over existing videos.
OTT advertisements start other streaming videos. Utilize them to engage viewers.
7. Email marketing/segmentation
Both internet service providers and users prioritise privacy. Show your email list the same difference. Send customised emails to various portions of your audience during email marketing.
You can benefit each person on your email list by doing this. Be considerate in your , and make it simple for subscribers to unsubscribe.
8. Interactive content
Social media and other online platforms are popular ways for consumers to communicate with brands. Additionally, interactive material enables real-time communication with your audience.
People can interact with you as you are recording your video using features like Facebook Live and Instagram Live. Utilise this tool to interact with your clients. An “ask me anything” live event or a product Q&A are both options. For a few weeks, promote this event to encourage more attendance. For a high-quality event, pay attention to your streaming arrangement.
9. Conversational marketing
Conversational marketing is another emerging digital trend. This relates to consumer contact methods like chatbots, AI assistants, and other tools. It can be used to create leads, enhance customer service, and respond to inquiries.
With conversational marketing, your clients can communicate with a bot via text messages or a chat platform to swiftly and efficiently resolve their problems. By using this tool, you may remain accessible around the clock without having to personally return calls and emails. Chats can be escalated to you or a call centre if your clients do require a person.
10. Influencer marketing
A vast spectrum of potential clients may become available to you if you collaborate with an influencer in your field. Over $13 billion was produced by the sector in 2021.
Giving away complimentary goods or hiring a social media influencer to promote your product is part of this marketing technique. In return, they write a blog article informing their audience about your company.
You can collaborate with well-known individuals on TikTok, YouTube, or Instagram, for instance. Consider collaborating with a micro-influencer, or someone who has 1,000 to 10,000 followers, as an alternative to paying a lot of money to work with a huge influencer who has millions of followers.
A micro-influencer can help a brand since they give it access to a specific segment of a target market that is interested in what you have to offer, according to Forbes. They are frequently seen by their followers as being more trustworthy.
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