Digital marketing strategy is challenging even for large enterprise organizations because what works changes frequently. Google algorithm updates, email filters, declining Twitter engagement, shifts in […]
Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create […]
I ran across this list of the 14 must-have metrics for digital marketing in researching a recent post, so I thought I’d share it with […]
Welcome back to “This week in the news”, which was preempted last week by the long 4th of July holiday. Today, I have a mixed […]
4 stops along the road to digital marketing success It is a no-brainer that businesses should go where their customers are. So if your customers […]
Well, we can say goodbye to 2015 and hello to 2016. So, let’s look at the changes to digital marketing this year and how you […]
Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak […]
It may be hard to believe with much of the country still sweltering in the ’90s, but the dog days of summer are near. Soon, […]
The Digital Marketing Trends in the Philippines (2024) Remember flip phones, flash games, and cd’s? Yeah, those things felt like they were here just yesterday. […]
To prove the usefulness of digital marketing, you need instant access to the digital marketing metrics that matter most — the kind of data that […]
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