Being a solopreneur or solo-marketer is a huge responsibility. With no partner or dedicated marketing team, you’re forced to wear many hats to get different tasks accomplished and keep business going.
Marketing (especially digital marketing) is broad, and it’s often confusing to decide on which marketing activities to focus on and which tools you should use to complete different tasks. Time is of the essence.
This piece will take you through essential marketing activities to focus on and the tools needed to help you nail your marketing goals.
10 Important Tools for The Solo Marketer
Social media platforms started as a way for the world to connect socially and build intimate personal relationships. Today, with about half of the world’s population on various social media platforms, it is an excellent way for businesses to reach, interact, engage and communicate intimately with their customers and target audience.
Social media marketing should be an important part of your business’s marketing activities as a solo marketer. With social media, you tell your authentic story, build a loyal following, stay top-of-mind with content, build your audience on a budget, and many more.
The following tools will help you stay on top of your social media marketing game.
It is important to keep lead generation running consistently so you don’t experience a lag in revenue. The processes between marketing and sales can take time with repetitive manual processes. You can automate these processes to systemize the process and free up time for other important activities with marketing automation tools.
On October 4, 2021, Facebook (now Meta) was down globally for several hours, leaving individuals and business owners unable to carry on with several personal and business activities. This singular event reinforced the importance of email marketing for solopreneurs and business owners.
With email marketing, you can keep the buyer’s journey fluid, straight-to-the-point and uninterrupted for best results. Below are tools that will keep your email marketing top-notch and on track.
Content marketing helps build business credibility, sets you apart from your competitors, establishes you and your business as an industry expert, increases your brand visibility and awareness, and puts your business in front of the eyes that matter.
The content you put out as a business will be the first point of contact between your business and potential leads, prospects, and customers. Use the following to keep your content marketing machine humming.
Editing helps make your content more effective and provides clarity in the messages you put out. First impressions matter, and this applies to content too, so your content needs to be squeaky-clean. Use the following tools to make your content concise and error-free.
Video content helps you stand out, increases engagement, educates your audience about your products and services, and helps with visibility. The following tools will help you create great videos as a solo marketer.
Accompanying your content with great graphics and visual designs helps with brand recall and helps your audience retain important information. Visuals are attention-grabbing, which allows you to get more engagement for your posts. The following tools will help you create professional-looking visuals for your business.
With the tools listed above, it’ll be easy for the solopreneur or solo marketer to keep marketing efforts organized, streamlined, efficient, and consistent without feeling overwhelmed.