If you do what everyone else is doing, it will be tough to beat them.
You have to jump ahead and ride the trends before your competition in order to win.
I will focus on e-commerce businesses in Cameroon for now.
There is almost none of them that is doing the right thing.
None of them practices content marketing, at least, to a satisfactory level.
Their sales approaches are basically the same: it’s every day about them, their products, their discounts, quick delivery, best products, etc., etc.
None of them is doing it rightly, probably because they are unaware that they have to hire digital marketing experts to carry on with their marketing campaigns.
The Digital Marketing process is similar to how you would catch a fowl – by throwing grains of corn so they move closer to you.
Let me dish out some knowledge for those involved in the phone electronics business.
Here is what you have to do more often on your Facebook page, if at all you have one already.
If you do not have one, create it, or contact me to create one for you.
Do this on your pages and channels instead
Regularly create content that will address the needs of prospects or potential customers. That will solve problems they face daily. That will give them new knowledge. That will make them wow 😲😲😲 at you with joy. That will make them want to check on your page every time they come online.
So what can you do?
Examples of such content you can give to your audience include:
👉 Things to consider when buying a new phone
👉 How to detect a fake charger from the original.
👉 10 things to know about charging your phone
👉 How to make your phone battery last longer than the phone.
👉 Basic troubleshooting for Android phones.
👉 How to manage your data and make it last longer.
👉 Worst Android apps you should avoid downloading.
👉 Things to know before buying an iPhone.
👉 etc, etc.
The above are examples of FREE content, which in reality, is not FREE. That is content marketing.
That is just a way for throwing corn at them, so you can catch them easily – a way of helping them solve their daily challenges, and most importantly, building trust, so when they need a phone, they will obviously think about your shop.
This process or strategy can apply to any kind of business.
Through digital marketing strategy, my Digital Marketing agency, Faithworks Tech, has crafted workable strategies for businesses, organizations, and nonprofits, which have resulted to a triple in sales and revenue.
Our consultation services are completely FREE for this month.
Connect so we can have a deep scan of your business, a spy at your competition, and deliver you the best strategy to grow sales and revenue.