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Digital marketing is evolving so fast that what was in vogue last year is now obsolete. Posting content on social sites was all you needed a couple of years ago to boost online visibility, but now if you fail to woo your targeted audience with tailored content, you are lost. Though many businesses are embracing modern digital marketing trends, a few are still lagging behind. Whether it is content, SEO, artificial intelligence, cloud technology, chatbots, everything is changing fast. And you need to keep up with these developments to boost your website performance, improve blog readability, predict consumer behavior, generate leads, and make sales.
If you think what you were doing to promote your brand on the digital platform in 2018 will work this year, you are mistaken. A lot many things have changed over the year.
According to an article published on https://www.huffpost.com, finding time for marketing your business is one of the greatest challenges small businesses face these days. Therefore, you need to work smart, not hard. Fortunately, you have the latest digital marketing trends to guide you in promoting your website, business, and products. If you implement the right strategies, you can expect a good return on investment for your marketing dollars. Here are the three digital marketing trends that you must focus on in 2019:
Artificial Intelligence (AI) is the buzzword now. Though the world saw its setting up a few years ago, today AI is available to big and small brands as well as to customers globally. The new, innovative technology has helped businesses grow, acquire leads, and boost sales. When it comes to AI, it has a huge number of platforms, applications, and tools grounded in machine learning. So, there is nothing to feel surprised why companies are adopting AI to predict customer behavior and buying habits to improve their sales figures.
Today, people are using voice search, virtual assistants, smartphones, smart homes, smart speakers, and personalized apps. Thanks to AI. It means that AI has a lot more in store for businesses in 2019.
AI helps in collecting information from any situation via sensors or human input to use that data to make people’s lives easier, solve their problems, or perform some tasks. AI means a computer system or robot can do tasks that need normal human intellect. AI has great prospects in digital marketing in 2019. You can improve your business marketing efforts if you consult with a professional digital marketing agency near you. You will witness AI leveraged for content marketing, advertising, and customer service.
AI can take data-focused news about sports and business to the next level. The articles may lack the same style or panache of a human-composed content but will save news or media organizations loads of time in getting the facts out quickly.
Chatbots and virtual assistant technologies will gain prominence and growth this year, thus making consumers’ lives simple and easy. There would be no need to work on routine tasks like doing the same, recurring activities and answering simple questions. Virtual assistants and chatbots will take the customer service experience to another level.
The use of chatbots will also help in saving much of users’ time because an answer to a simple question is provided in no time. It will lead to pleasing user experience, as consumers are no longer required to wait for several minutes or days to get answers to their questions through an email. Chatbots work round-the-clock and answer the most essential questions.
Video marketing is the in-thing this year and an essential strategy for big brands. Yes, the scope of video marketing is changing for the better. Did you know that video would make for more than 85 percent of customer web traffic by 2020 in America? Today, businesses like to see their product videos to look smarter than ever, as if created by Hollywood professionals.
You can make the most of video marketing through a couple of recording tools. Consumers looking for products on YouTube are not interested in stunning special effects. They just like to see good content that is informative as well as entertaining and has a storytelling approach.
Your marketing videos must include some outstanding production elements but it should have the story to make it pop. Digital marketers use videos for multiple reasons including product walkthroughs, how-to videos, customer testimonials, influencer interviews, explainer videos, webinars, behind-the-scenes stories like brands use on Instagram, event videos, and videos of a company’s culture.
The easiest way to shoot any video is by using a webcam. Today, more brands, big and small are posting general questions, call-outs, interviews on social media platforms such as Facebook and Instagram through videos. These tactics can do wonders to your business marketing efforts and help you establish your brand, as a motivator in the industry.
Now that you know about these digital marketing trends of 2019, implement them to promote your brand and products. You will benefit.