In this day and age, internet marketing is emerging as one of the most viable and cost-effective
marketing methodologies especially for small businesses. Here are three easy steps that you can follow for
an effective e-marketing plan.
The process of using digital technology in order to sell goods or service is called e-marketing.
With the growth of technology and the internet, it has become imperative for businesses to use e-marketing
strategies to supplement their traditional marketing methods so as to generate more product sales and to
reach a wider market.
E-businesses, though, would generally focus their attention on e-marketing alone.
E-marketing uses the same basic concepts as that of traditional marketing.
The purpose is to devise strategies in order to deliver your message across to your target market.
The difference with e-marketing lies in the options available to you when marketing and advertising your products,
services or business. Of course, you could always use the traditional method, but it is wiser to take advantage
of the marketing opportunities that the internet gives.
E-marketing produces tremendous results in terms of increased market share, high margins of profit and
continued customer patronage. It is also ideal for small and medium-sized businesses for e-marketing is more
affordable and less effort-intensive.
Nevertheless, in order to launch an effective e-marketing campaign, you would first have to create
an e-marketing plan. The focus of an e-marketing plan is to ensure high response from prospective customers.
Below is a summary of steps for creating an effective e-marketing plan.
Step 1: Determine your target market
Before anything else, you must identify your market. Rank and profile them accordingly and assign resources to
each target group. Know their expectations, requirements, needs and wants so that you would have an idea how
to go about with your sales pitch. This would also help you in determining your costs and ascertaining your
expected benefits. It is also important that you study the market environment and your competitors’
marketing strategies, and give due notice to all possible opportunities.
Step 2: Set e-marketing plan objectives and e-marketing methods
You must immediately set your objectives for your marketing campaign. Are you aiming to increase product
or business awareness? Are you aiming for higher website traffic? Would you like to rank high in search engine results?
Your objectives may include establishing and raising your e-presence, disseminating business information and
sales leads generation. After determining your objectives, you must establish the e-marketing methods you
would use to achieve your objectives. It is not advisable for you to use just one method.
It is always wiser to use multiple e-marketing methods.
Step 3: Set a budget and determine your strategies
You should identify the strategies and techniques that you would use to launch your e-marketing campaign.
Determine the tactics you would use for implementing your marketing methods. You should formulate strategies
that are geared towards capturing your target market’s attention. You must position and differentiate your
strategies and establish your priorities.
It is also very important that you carefully budget your expenses, regardless of what objective you have set
and what methods you would like to employ. Make sure that your costs will not spiral out of your control.
Use the cost/benefit analysis in order to determine an acceptable budget.
The benefits should more than compensate for your marketing costs.
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