The
marketing industry has experienced several disruptions. As you decide
how you feel about digital marketing, it is still a good idea to
implement portions of it into your current marketing plan. Testing
the waters to see the kind of results it can deliver offers the best
way to make a decision. Digital Marketing in Santa Rosa includes SEO,
PPC, Web Design and more. Within those categories are tools used to
achieve specific goals.
Here
are three elements included in a digital marketing plan.
SEO
It
can be argued that a digital marketing strategy begins with search
engine optimization. SEO used to be an add-on, but the search engines
have had to make adjustments to their algorithms. Ranking algorithms
are designed to evolve so those with nefarious intentions do not game
them as they have in the past. This means that focused attention is
required to ensure your digital assets are found online by your
intended audience. It is well-documented that consumers will search
before purchasing a product or hiring a service.
Web
Design
Gone
are the days of the static website. Web design has also taken a few
steps forward. Sites are responsive, can adjust to all electronic
devices across platforms and act as an extension of your brand. When
your site is designed, you will meet with the representatives to
discuss your goals and expectations. Based on that information and
your current online status, the professionals will deliver a product
that achieves a healthy return on investment.
Media
The evolution of means stagnant digital assets are not the norm anymore. Another element of this new marketing approach is media. Videos, for example, can be embedded across online assets.
For more information, contact Left Coast Marketing & Design LLC. or visit online today.
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