So you want to generate consistent sales and grow an impactful brand? A brand that has a strong community rallying behind it and is growing month over month, year over year.
And you’re doing your best to craft a comprehensive social and digital marketing strategy that generates leads and turns those leads into customers… But you feel like you’re coming up short.
If you’re having trouble growing your social following, getting returns on your social advertising, or not seeing any positive email engagement in the form of opens and conversions – then this article is for YOU.
Here are three mistakes you’re probably making in your social and digital marketing efforts (and how to fix them):
Social Media Marketing
Mistake #1: Wasting time creating content that doesn’t perform
Sitting down to create social content is no easy task. What do I post on social? What performs on social? What trends should I be jumping on? When and how much should I post? We could go on and on with the questions we hear over and over again from founders and markets just like you.
Instead of agonizing over all the little details – start with the basics: creating your messaging buckets.
Start with 3-4 messaging buckets (or social content categories, content pillars, whatever you’d like to call them!) that you can speak on to engage and attract followers. These can be anything from fun and relatable content to product highlights and education to community based content.
Underneath each “bucket” you’ll create a list of subtopics that can expand on your brand’s mission and products.
Example of a product highlight bucket’s subtopics: ingredient feature, highlight each sku, subscribe and save option, flavor descriptions, ASMR of product in use, etc.
Keep your content varied and test all of these messaging buckets and subtopics over the course of a few months to see what brings you the best results (engagement and new followers). Once you’ve tested various types of content for a few months you’re going to have a better idea of what topic, and what kind of content (Reels, carousel posts, static images, etc.), resonates most with your audience. Now keep doing more of that!
Social Advertising
Mistake #2: Using a SH*TTY ad creative strategy
Here’s a question we get all the time about how to make high-converting ad creatives: “Does it take a ton of $$$ to make?”…The answer’s NO! We’ll show you how you can stop spending money on low-quality ads that don’t convert!
Sure, you can test studio photoshoots and professionally produced videos as ads – but more often than not – we see UGC (user-generated content) & native-looking (meaning the ad creative looks more like an organic post) creative being our top performers time and time again.
Instead of using a sh*tty ad creative strategy, use our “anyone-can-do-it” 5-step formula for creating high-converting social ads now:
Looking for more “Ad Recipes” to easily “plug and play” your way to high-converting ads? We share our rolodex of top-performing “Ad Recipes” in our Consumer Goods Growth Course. Check it out !
Email Marketing
Mistake #3: Sending all of your email broadcasts to everyone on your list, always
We totally get it. You worked your tail off to generate as many qualified leads as you could and you’d rather saw off your pinkie toe than not send emails to every last one of those potential customers…
But what if we told you that by practicing email segmentation with your broadcasts (also called newsletters, e-blasts, etc.) – you’ll increase your email deliverability, open rates, click through rates, AND sales?!
Here are our three essential audience segments:
That’s it for now, folks! We hope you found value in these three common mistakes that you may be making with your marketing and how to fix them ASAP.
If you’re looking to get even more free value on these three common mistakes, we’ve packaged it all up for you in video form with our Consumer Goods Masterclass!
This is a guest post from our partner UMAI Marketing. is a boutique, Austin-based agency with a strong dedication to their clients’ and course members’ goals. The Japanese word “umai” means skillful, good, and delicious, or tasty, and it embodies their mission to create marketing that’s irresistibly inspiring and drives results. A few brands they’ve helped grow: Serenity Kids, Natural Stacks, Mother-In-Law’s Kimchi, IRVINS, rainbo, CANTEEN Spirits, Puffworks.
Leave a Reply