- How many leads did you pull in this month?
- How much traffic does your website see on a monthly basis?
- How many sales are you making per month from your inbound marketing efforts?
- Are you pulling in the qualified leads your sales team wants to talk to?
- If so, how many per month are qualified, and how many aren’t?
- What percentage of your inbound marketing leads convert to sales?
This set of goals assumes that your company converts about 3% of your site traffic into leads and about 5% of those leads into sales. If that’s pretty close, or just slightly better than your company’s current conversion rate, then these are SMART goals.
Reviewing your goal progress at the end of the month is really what will give you the insight you, your marketing team, and your sales team, need to hone in on the efforts that produce the results you’re looking for.
Goal setting is essential to inbound marketing, and really to any strategy — sales or marketing-related — that’s designed to help your company grow. If you want to increase revenue, boost your company’s number of monthly retainers, or even expand your client base geographically, the first step should always be goal setting.