Why are you even using a digital marketing strategy?
I’ve been asking this question in conversation lately and I’ve realized beyond the obvious ‘to get more clients’ answer, most small business owners and entrepreneurs have no clue how to turn a follower into a buyer and use their digital marketing strategy to sell.
And it’s absolutely not their fault.
We’re bombarded with messages from well-meaning experts & influencers who are constantly telling us to try this one hack or this other trick over here…
Inevitably, we stay stuck in the minutiae, never coming up for air to create a holistic strategy, frustrated when things aren’t working.
That’s why I’m very excited about today’s episode, because I’m about to show you how you can simplify this entire process of marketing your business online.
Because here’s the truth:
When it comes to your digital marketing strategy, the Pareto Principle applies–20% of your marketing efforts are yielding 80% of the results.
That means that 80% of the customers are buying (or not buying) from you because of the 20% of things that you did really really well in your marketing strategy.
So the more you overcomplicate your strategy, the fewer your chances of nailing what really works for you.
Does that mean you can’t experiment and have fun with your digital marketing strategy?
I just want you to think about marketing a little more strategically.
Is what you’re doing really working right now?
What marketing strategies did you do so well?
How can you do more of that and less of what’s not working?
And so these three steps that I’m going to tackle with you today will help you refocus on what really matters and why we do digital marketing to begin with.
BTW, if you are brand new to the business, this is going to be super relatable to you.
And if you’ve been in business for a while, you’ll lean how to simplify your strategy so that it’s more efficient.
And I’m willing to bet you’ll be relieved to hear it too.
Let’s get into it.