Massive content output is not only the one of the biggest marketing trends of the year, it’s going to help drive strategy for years to come. But, before you dive in and prep to overhaul your marketing, start slow and dip your toes into these easy ways to leverage different types content to boost customer experience. Using some of these content types will help fill out your social media marketing strategy and skyrocket your search engine optimization in no time.
Infographics
An infographic is 30 times more likely to be read than a purely textual article due to a simple fact: people remember around 80 percent of what they see and do as opposed to only 20 percent of what they read. Infographics can be used for everything from explaining how to use a product to relaying interesting industry information to cutting down the number of support calls you to receive by explaining tricky aspects of using your product or service. Plus, if someone doesn’t have time to watch a quick video, they can simply skim the infographic to find the information they want.
Interviews
In today’s market, people are much more likely to buy something when it’s vouched for by someone a real person and preferably someone they trust. Including interviews with industry experts, influencers, employees and even customers can majorly boost your credibility and authenticity. People want to hear what others have to say before they buy. This can take the form of more formal interviews about overall trends and information to more targeted interviews on how to use a product or service or how to perform a certain task. By including others in the conversation, you are opening up your brand to be more accessible and inclusive while also providing value and boost SEO through backlinks and ties to other companies.
Videos
Videos are a great form of content for both attracting and retaining customers. And there are so many ways to create and leverage them in your marketing endeavors. Whether you publish short clips of user experiences or how-to guides about your products, the versatility that this medium offers is endless. Plus, once they’re produced you can recycle them through Facebook, Twitter, Instagram, email and wherever else your audience lives online.
Check out these latest stats from HubSpot on the potency and video content marketing:
- Including video in your email marketing campaigns can boost click-through rates by 200-300 percent.
- A video on a landing page can increase conversion rates by 80 percent.
- 90 percent of customers reported that product videos help them make purchasing decisions.
- A third of all the time people spend online is dedicated to watching videos.
Video titles also have tremendous SEO value so make sure to optimize the titles and descriptions to fill out your search engine strategy.
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