30 Digital Marketing Trends You Can’t Ignore In 2020

Marketing trends in 2020 call for a radical approach with fresh concepts. If you are ready to up your game, then you should check out the most-desired digital marketing trends in 2020.

Recent data in 2020 attribute 50 percent of all online searches to voice-activated searches. More people are using this feature globally, and if you are a marketer, you should be leveraging voice notes to drive leads and make online transactions more seamless.

It’s not unusual for a customer to find products on social media, visit your website to get more information about the product and then make the purchase in the physical store. Customers are moving to businesses that offer multiple channels, and it’s time you invest in expanding your marketing channels.

The adoption of AI into marketing is freeing up time for human employees, allowing you to put effort into activities that improve conversion.

More than 50% of the respondents of a LivePerson survey said they prefer messaging online chatbots to speaking to humans.

Mobile Optimization has been a thing for the past few years, and it’s now vital more than ever. With mobile traffic now accounting for over 50% of web traffic, companies who want to stay on top have made app and website optimization a priority.

Email marketing has evolved past, creating a generic email for all your subscribers. Optimizing marketing efforts requires being specific to the needs of each lead. Thanks to insight from marketing analytics tools, you can determine customers’ preferences and send content that will drive them to act.

Driving traffic to websites has always been a major issue for marketers and businesses. SEO Split Testing is a significant trend to save you time in identifying the best SEO strategy to adopt. It allows you to experiment with the variables that bring traffic to your site and get suitable insight into each strategy’s effectiveness.

Video marketing is highly engaging, especially if it’s live video. When combined with influencer marketing, videos can provide brands with a huge following and exposure.

The rapid improvement in augmented reality makes a loud noise, and experts predict AR will exceed VR in digital marketing. According to a Garner prediction, 25% of enterprises will have deployed AR and immersive technologies by 2022, while 70% will be experimenting with the technology.

Data is a marketer’s best friend. Marketers are leveraging predictive analytics to identify trends, segment, and personalize marketing content to improve performance. Professional predictive analytics tools like FoxMetrics are being introduced to get more sophisticated insight into many industries.

This involves the use of AI to automate sales to a specific audience and is gradually changing the face of advertising. Programmatic advertising uses several tools to personalize advertisements based on the lifestyle or habits of the target audience. A report from eMarketer projects that 82% of advertising will be programmatic in 2020.

Facebook, Snapchat, and Instagram have all unveiled individual story formats, which provide an excellent opportunity for marketers to create brand awareness, engage their followers, and increase traffic to their website. These stories are wiped out after a specific time, which makes it a perfect tool to instigate “fear of missing out” FOMO marketing.

While the idea of segmenting customers based on their location has existed for several years. Experts say geo-fencing is going to become vital for companies to turn digital users into consumers, and its market may grow up to $2.4 billion by 2023.

With mobile users expected to reach 2.87 billion this year, more businesses are investing in their mobile marketing strategy, and PWA is going to be more prevalent. Progressive Web Apps are just like websites, but offers several functionalities like quick lost time, push notifications, and works offline.

Asides traffic, long-form content also decreases bounce rate, provides more scope for keywords, and allows you to dive deep into the topic.

When properly executed, the UGC strategy can improve brand engagement, awareness, and drive conversion.

Data has become a valuable commodity in marketing, and its usage will only continue to grow in 2020. Data from Forbes shows that 78% of businesses have already deployed tools to track, analyze, and manage data as they seek to harness customer data.

Blockchain technology has been making waves in the digital marketing world for years now. It’s been adopted across the board to eliminate intermediaries, enhance transparency and accountability. We expect to see more blockchain trends been introduced as the year counts down.

Every business is a victim of digital Darwinism. You have to be ready to up your digital marketing game and stop your competitors from taking away your market share.

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