Yes, we all have been there.
In these constantly evolving times of online marketing, sometimes it gets difficult to always come up with new and game-changing marketing strategies.
Sometimes your marketing plan needs a helping hand(le)…..a Twitter or Linkedin handle of social media marketing experts to follow.
However, it is time-consuming to monitor every account and choose the best out of them to get inspiration for your next campaign or optimize your existing one.
To save you time, we have curated an ultimate list of 34 digital marketing experts that you must follow on social media. By following them you can keep track of new actionable strategies, upcoming trends, innovations, and viral campaigns on the internet to enhance your online marketing strategies.
We have divided these experts based on the specific niche they talk the most about.
Table of Contents
Michael A. Stelzner
What will you get from him?
Michael posts great videos on skill-building. His post covers everything from Facebook ads to internet marketing. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing.
Janet Machuka
What will you get from her?
Janet is all about promoting thought leadership and will encourage you to take ACTIONS. She posts about brand building, humane marketing for creating a strong brand identity. Her new post on LinkedIn is titled “ Tell your brand story like it’s your first date”.
Neal Schaffer
What will you get from him?
You can follow his thoughts in his social media posts about various topics such as- influencer marketing, the state of social media, and most vividly on LinkedIn SMM.
On Twitter, he shares little thoughts on politics and a bit more on Social media marketing strategies for every platform.
Mari Smith
What will you get from her?
Mary’s prominent advice on Facebook – marketing, news, trends, and in-depth data research to predict the time comings can be seen on twitter. She also posts valuable information on content marketing, inspirational quotes for budding marketers and much more about other social platforms.
Madalyn Sklar
What will you get from her?
Madlyn is for Twitter, what Mary is for Facebook. She will enrich you with helpful twitter tricks and resources to grow your brand on the platform. Her #TwitterSmarter chat and podcasts are a must listen where she talks with industry experts about Twitter and other platform marketing.
Rebekah Radice
What will you get from her?
Rebekah Showers a lot of digital marketing knowledge in her posts that she has gathered while tutoring thousands of growth driven leaders. She posts about How-Tos and growth hacks that can help you tailor a strong SMM strategy.
Jay Baer
What will you get from him?
An inductee into the Word of Mouth Marketing Hall of Fame posts evergreen material on Content marketing. His Social Podcast is a great way to be connected with other digital experts. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content calendar.
Ann Handley
What will you get from her?
She speaks her heart. Her writing is relatable, interesting and all about content marketing. She occasionally writes about work culture, thought leadership but her content on ‘How to write’ gives her a unique edge. Her Twitter account posts cover every direction of SMM .
Joe Pulizzi
What will you get from him?
Pop-culture references make his content friendly and engaging. After scrolling down through his new fiction novel tweets, you will get to see a lot of industry-related talks, content marketing predictions, his new reads and also personal experiences of marketing his own product.
On LinkedIn, he is all about – How to churn out good quality content.
Kristina Halvorson
What will yo get from her?
Kristina actively posts about Product content strategy, content design, and UX writing. She will guide you amid ever-changing content strategies scenarios.
Darren Rowse
What will you get from him?
Darren is an ultimate guy for ultimate blogging and content marketing tips. Although his Twitter page looks like a classified job section for bloggers, you can find valuable How-tos, growth hacks, and strategy around blog writing on his LinkedIn account.
Michael Brenner
Why will you get from him?
He exhibits content strategy posts for startups, press for empathy in decision making and will help you create a road map for quintessential content marketing. On LinkedIn, he is a loyal lover of HBR and posts thought-provoking content.
Robert Rose
What will you get from him?
Robert has a knack for creating content with great storytelling. He gets to the core of the problem faced by content strategists. He believes great content is a space where people can pause and reflect upon their strategies, I think his posts do the same.
George Stenitzer
Why will you get from him?
George posts about Content marketing, Customer Psychology, SMM and more. You can know his fondness for AI and what it holds for us in the future easily on Twitter.
Jeff Bullas
What will you get from him?
Jeff is a major player in the field of content marketing but his expertise doesn’t stop there. He posts on SMM and SEO frequently. He posts a lot about Instagram marketing strategies.
David Murdico
Why will you get from him?
David’s writing style is funny, pithy, snarky, and often offensive (he said it). His posts inhale video marketing and exhale the same. You will receive daily-dose of VM ideas, and how can you create CTAs out of it.
Tim Washer
What will you get from him?
Your video marketing is missing just one element and that is humor, and Tim is all about it. Using humor in the boring video marketing campaign is his serious business. We love him on his blog though he doesn’t frequently post on it, still his articles are revealed gems for video marketers.
Bruce McKenzie
Why will you get from him?
Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chat-bots videos to new product explainer clips- he will convince you to form a new marketing strategy with video at its forefront.
Tyler Lessard
What will you get from him?
Tyler believes in the power of Video data-driven marketing strategy and the same reflects in his posts. He will talk about individual viewing behavior, 1:1 video messages, and tips to engage your community through video marketing.
George B. Thomas
What will you get from him?
His Linkedin page will make you a Hubspot expert. George posts around youtube paid ads, youtube business strategy. His Podcasts entertains multiple video marketing experts, so get ready for tons of optimum knowledge.
Email Marketing
Dela Quist
Why will you get from him?
This renowned thought leader in email marketing posts around email development strategy, email marketing optimization, copywriting, subject lines and any new happenings in the world of Email Marketing.
Jeanne Jennings
Why will you get from her?
She posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations and everything that has the keyword email marketing in it. Her twitter posts will give you optimum insights in less reading time.
Jordie Van Rijn
What will you get from him?
Apart from having a great font on his twitter username, Jordie posts resourceful content on email marketing and automation. You will learn tips to build a loyal customer base through email, look for spam traps, AI for automation and upcoming email marketing trends.
Elliot Ross
What will you get from him?
Elliot’s twitter posts are interesting to follow, you will see him split testing email headlines and giving tips to restrict internet tracking. On Linkedin, he actively posts about email templates, adaptive HTML formatting and other aspects of email marketing. On Instagram, he shares books recommendation important for every marketer.
Skip Fidura
What will you get from him?
He posts informative content around persuading customers through Email marketing, email accessibility, productivity hacks, and consumer behavior.
Chad S. White
What will you get from him?
Chad works as head of marketing research at Oracle, so you will find a lot of blogs concerning digital marketing from oracle. Chad posts about Email marketing trends, 1:1 email marketing, email design and one or two things on data privacy.
Paid search marketing
Brad Geddes
Why will you get from him?
This official Adword seminar leader has a lot of interesting PPC insights on his Twitter account. His KPI monitoring and diagnosis series is informative and must be followed, where he discusses changes in CPC, CTR and Click volume.
Lisa Raehsler
What will you get from her?
She will let you know about trending SEO strategies, Best paid-search PPC practices and stops you from making advertising mistakes that you otherwise would do.
Frederick Vallaeys
What will you get from him?
You will remain informed about the best of PPC summits happening around the globe. He posts it, Whether its new PPC scripts to implement for automation or any upcoming trends in the world of search engine marketing. His feeds are helpful for beginners as well as experts.
John Gagnon
What will you get from him?
He Tweet about tech, ads, collision of data and marketing. Consider him your go-to guide for using Bing Ads, also posts about applying psychology to marketing.
Kirk Williams
What will you get from him?
To get tips for managing the right budget for PPC ads or the right way to run shopping Ads, in the wittiest way possible, Kirk is your guy. He also answers FAQs around Google Ads. On Twitter, he will keep you informed about google’s new policies and plans for advertisers.
Social media News
Matt Navarra
What will you get from him?
Hackers infiltrated Facebook data partner, Google is comping up with TikTok alike platform, TikTok is facing grown-up problems, Zuckerberg wants to be understood not liked, and much more- Matt Navarra’s Feed is a Social media newspaper with Facebook on the cover page. His analysis, advice, and commentary on social media activities are prolific and must be followed.
Karissa Bell
What will you get from her?
She posts trending news, personal commentary, and deep analysis of every social media platform and whatever is up with Silicon Valley. Her twitter will keep your social media news appetite satisfied.
Sarah Frier
What will you get from her?
Sarah is an active supporter of free speech and a constant commentator on Facebook policies. She shares Click-worthy posts and articles concerning Social media platforms and does not shy away from criticizing any of them. She also posts about content that is on viral fever.