There’s no denying that we are in the midst of a very real challenge worldwide, as the spread of the coronavirus continues to grow.
Businesses of all shapes and sizes have been greatly impacted with supermarket shelves left empty, restaurants being forced to adapt to a take-away style service or risk closure, to working from home on a computer with video conference calls (likely in your pyjamas).
But even with all of this social distancing, it’s more important than ever that our communities and support networks stick together as much as possible, albeit just in different ways.
As business owners, you’re likely looking for ways to survive the wave that has Australians shifting their budgets and behaviours, but fear not – because every Australian still needs to carry on. This means that toilets still need fixing, e-commerce sites still need to sell, and professional development courses and still needs to be taken.
With the world still turning, it has become really important that we stay in touch with our customers and prospects so that they can continue to trust and do business with us, even though these difficult times.
Often during these difficult times, businesses have to make the choice of where to invest their budget, but it is vital that businesses remain on top of their original business goals and objectives, because COVID-19 won’t be forcing lockdowns around the country forever.
So, while remaining cautious, businesses need to remember that when things do start to return to normal, you don’t want to be left behind your competitors in a race to regain any potential lost revenue.