When was the last time you sat down to evaluate your digital marketing agency? Maybe not since the moment you hired them. The chances are good that digital marketing takes up a sizable part of your marketing budget as a whole, but it’s tough to keep an eye on the ins and outs when you’re busy running your company.
As long as you have a web presence and customers, they must be doing something right, right? Not quite. Marketing is so much more than just promoting your brand on every possible channel. Instead, you want real value for those dollars that are walking out the door each month. Wondering whether you’re getting that? Here are a few signs that it might be time to rethink the agency marketing services you’re currently receiving and find an agency better suited to your needs.
1. Deliverables Calendar Doesn’t Exist
This could also be phrased as your deliverables aren’t being met on time. Sure, there’s a growth phase where your brand and the agency learn to work together; but once you’re up and running, there should still be due dates, and those dates should be clearly articulated and consistently met.
2. Missing Industry Experience
How many other companies in your industry has your partner worked with? Did you have an opportunity to read case studies? Did you contact references within your industry? The simple truth is that while any digital marketing agency can market you, only one who truly understands you can market you well.
If you sell widgets, that agency needs to understand the ins and outs of the widget industry. If it’s a yoga studio, they need to at least know that Hatha isn’t the only style out there. The point here is not just knowledge. It’s valuable, informed feedback within your specific industry that is carried through the agency marketing services.
3. Lacking Communication
Who is your primary point of contact with your agency? Was he or she present at those initial meetings or during those first few calls? Who do you contact if you need additional services?
Knowing who to talk to when you need to check in and how often you can expect to hear from the organization is important. If your point person is not communicating within your expected time frames, it may be time to that can and will. This should be a partnership, and partnerships don’t exist without communication.
4. Poor Results
What goals did you set? Are you meeting them? If you’ve yet to see a comprehensive report, it’s time to make some changes. You want to ensure the company is meeting your expectations, and a big part of that is the reporting process. Your marketing agency may not understand what success looks like to you, and that could create real problems for your relationship. A solid ROI has to be realized; if it’s not, you need a new digital marketing agency that can deliver.
If your current relationship isn’t yielding fruit, that understands your needs and will work with you to achieve them. Contact us to learn more about THAT . We will help you build your brand.