Using artificial intelligence to improve processes and businesses is no longer just a dream. It is a reality made possible thanks to advances in technology. Through different use cases, it has become clear that machine learning and digital marketing go hand in hand.
Experts would go as far as to say that doing marketing without machine learning would be a huge mistake, especially if you want to one-up your competitors. Taking on certain marketing tasks by yourself is plausible, but sometimes those tasks can be automated with machine learning. If they are, you can complete them sooner, focusing on how to gain a competitive edge.
Research acknowledges this fact:
Data insights are important right now because brands want to engage their customers more than ever before. They have become increasingly reliant on data to better understand their target audience. This is why they leverage machine learning in digital marketing to process massive amounts of data.
In addition to that, studies show that artificial intelligence can move customers down the sales funnel.
For business today, it is crucial to process data, anticipate customer behavior, and provide a unique user experience. This is where machine learning in digital marketing comes in to help them enhance their efforts.
How You Can Use Machine Learning in Digital Marketing
The best and most experienced marketers leverage machine learning to understand their customers and anticipate their problems. These experts want to solve issues faster and better than their competitors.
Having insights into user behavior and their needs and wants is important in marketing. If you know your target audience, you can use tactics that will surely send them down the sales funnel. However, getting to know your customers is not an easy task.
Luckily, there are machine learning-based apps that are capable of analyzing data and determining what tactic would be most effective for each existing and prospective customer.
Machine learning is taking marketing to a new level, giving consumers exactly what they need. Here is how you can use machine learning in digital marketing.
Data-Driven Analysis
Digital marketing relies on data to create the most effective campaigns. That is why marketers spend their day collecting information on customers, looking to develop a campaign that will surpass those of their competitors.
All marketers gather data in order to carry out some analysis. However, not all of them know how to apply this data. Rare are those who are aware they need to invest in the right tools that will help them form insights that improve their business.
Advanced tools are needed in online marketing. Machine learning in digital marketing is one of them. It has the ability to take data and decision-making to the next level.
With machine learning, you can predict consumer trends and user behavior. This leads to better and smarter marketing choices.
Better Personalization
The competition is fierce today, with thousands of companies existing around the world. All of them are vying for the attention of consumers. You need to be innovative and engaging if you want to be the brand that draws customers and catches their eye.
Consumers can differentiate between businesses selling similar products or services. So, you don’t need to worry about someone mistaking your brand for another. But, how can they differentiate? They focus on the customer experience.
Machine learning can help you impress your consumers and deliver a superior customer experience. How? By giving you the tools you need to create a personalized and tailored experience for each customer.
Personalization is what customers want. According to research, 91% of consumers say they are more likely to shop with brands that provide offers that are relevant to them. You need to take it up a notch and create a personalized journey for your customers.
The best use of machine learning in digital marketing comes from Netflix. This streaming service uses machine learning to suggest content that the viewer is most likely to enjoy. It uses everything that viewers previously watched to make those recommendations.
Efficient Customer Service
90% of Americans say customer service is a factor when they are deciding whether or not to purchase from a brand. When they have issues, questions, or suggestions, customers want to talk or chat with your representatives and get the best possible service.
In most cases, customers will call or use live chat to connect with your customer support team. However, 79% of them prefer live chat as they get answers quickly. You can automize live chats with machine learning to send responses to consumers as quickly as possible.
Machine learning enables you to launch chatbots on your website. A customer service chatbot is a bot that relies on artificial intelligence to answer basic customer questions. It is a great addition to your customer support because your representatives won’t need to answer the same questions over and over again.
Here are some of the benefits of chatbots:
With machine learning in digital marketing, chatbots can even send a message first. When users visit your website, a chatbot can send them a message asking if they need help with anything. As a result, users will feel valued by your brand.
Content Creation and Curation
We all know content is king. It is one of the most important parts of digital marketing today. Machine learning in digital marketing has made it possible to use technology to help you with content as well.
Content creation and content curation require a lot of effort. It takes you hours to brainstorm and develop your content. But you can save time by using machine learning tools. Leave creation and curation to them, and you’ll have enough time to focus on more pressing matters.
The market offers numerous machine learning-based curation solutions. These tools can organize information and content and create curated content that engages and hooks audiences.
Furthermore, you can use machine learning solutions to write or create content. For instance, people use them to search and correct spelling mistakes in their articles.
However, we are yet to develop a solution that can write articles on its own, without any human intervention.
Take Advantage of Machine Learning
It’s safe to say that machine learning isn’t going anywhere. In fact, it is expanding and becoming more popular. You should use this technology as well.
Machine learning does those repetitive, time-consuming, and mundane tasks marketers don’t like doing. When technology takes care of them, you can focus on achieving other marketing goals. So, take advantage of machine learning now!
Leave a Reply