NBC Peacock doesn’t want to be like Netflix or Disney+. The new streaming service simply wants to complement cable and show why NBC still reigns and the value of linear TV.
Launching July 15, Peacock plans to provide a nice balance of both live programming and current NBC shows and popular older TV shows and Universal movies, available through three pricing tiers: Peacock Free, a $5 a month ad-supported option (with special benefits for Comcast customers), and Peacock Premium, a $10 a month ad-free option.
“This is a very exciting time for our company, as we chart the future of entertainment,” said Steve Burke, chairman of NBCUniversal. “We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. Capitalizing on these key strengths, we are taking a unique approach to streaming that brings value to customers, advertisers and shareholders.”
Breaking News Headline #4: VIZIO Is Getting Into Ad Sales, But Why?
As we touched on in a prior blog, VIZIO is taking the plunge into ad sales. But now here’s why: It wants to have more control over advertising and the advertiser and user experience.
What can VIZIO offer advertisers? According Mike O’Donnell, senior vice president at VIZIO, it’s something they want most: rich multilevel data. He explained, “If you just want to find incremental audiences tied to reach and frequency, we’ve got that. We’ve got data that can tell you what VIZIO audiences are watching. We can tell you what they aren’t watching too, so you can easily target the people you missed in order to drive incremental reach. We can also provide digital type solutions. And by that I mean, our data gives advertisers the ability to reach very specific audiences. So if you need to buy against say ‘dog owners in Minneapolis,’ we’ve got solutions that can deliver that specific audience to you.”
Mike also shared how VIZIO will cater to users: “On a more macro level, we know that more and more consumers are moving to streaming, so we want to make sure we have all the right content available for them, both from a subscription standpoint, and from a free ad supported standpoint. As cord cutting grows, we know that most of our customers are going to be looking to us to supply them with free ad-supported content. So our goal here is to be able to give that to them by making our platform very attractive for those sorts of apps. It’s good for them, it’s good for us, and ultimately, it’s good for our customers.”