Print | Email
The most successful digital marketing strategies are just that: strategic. Crucial to this strategy is a thorough understanding of its intended audience and ultimate goals, which will then inform the more logistical aspects of the marketing plan.
Marketing logistics — and, in turn, the success of the strategy as a whole — will be measured by key performance indicators and conversion rates. Those, according to DesignRush, should be determined using five critical components:
1. Objectivity: Marketing strategies should be based not on gut feelings or personal preference, but on the clear-cut facts of their successes or failures.
2. Measurement: Regular measurement of all results of a campaign, from effects on revenue to new user sign-ups, will not only provide that objectivity, but will also guide future campaigns and demonstrate progress to executive teams.
3. Goal-setting: Assign “success” a concrete number or metric, and set short-term goals along the way to ensure that ultimate goal is achieved.
4. Realism: Take a practical approach to strategic planning, keeping time and budget constraints in mind at all times and prioritizing only the most vital parts of the plan.
5. Optimization: Make regular tweaks within the set strategy — experimenting with new keywords, content styles and audience groups — to ensure the absolute best practices are in place.
Healthcare marketers are unconcerned about the end of Instagram ‘like’ counts
Where the C-suite stands on marketing execs: from supportive CEOs to skeptical sales chiefs
5 challenges facing digital marketers in 2020: report
© Copyright ASC COMMUNICATIONS 2019. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.
Let’s block ads! (Why?)
Source link