Feeling left behind in the digital space?
Digital marketing is such a well-established practice by now that it’s often hard to learn the basics. If you’re getting lost in the weeds of digital marketing, then you’ll be glad to know we’re here to break it down into its simplest form.
So what’s the bare minimum for your digital marketing? Here are five digital marketing basics for small businesses.
1. Build the Perfect Landing Page
The digital space may seem like a diffuse place to operate, but the importance of a strong landing page hasn’t changed. In most cases, your landing page is likely to be the home page of your website.
This is where you’ll send traffic from other channels, and it’s where your audience can most easily engage with your services. So make sure that’s true by designing a high-quality landing page that keeps things simple and focused. If you need help, look for a service like MSP Marketing to build the perfect site.
2. Find Your Brand Voice
The interactive, casual style of internet marketing makes establishing a strong brand voice essential. You’ll want to find one that speaks to your customers, whether it’s something elevated and distinguished or built for banter.
Whatever the case, your brand voice should become a fixed reference point. Unsure how to deliver an email or phrase your latest announcement? Use your brand voice guidelines as your bible and build it from there.
3. Build Your SEO
SEO stands for search engine optimization. In short, it’s the stuff that tells search engines that your site deserves a place high in the search results.
SEO is a broad topic in itself, so take the time to learn some SEO basics. These will keep your digital presence strong, creating authority for your content and expanding your reach.
4. Understand Your Platforms
In digital marketing, you’re often moving from platform to platform, even just working through the many social media channels.
Each platform suits a different style of content. Twitter is perfect for starting a conversation, but not so good for long-form content. Instagram shines when it comes to visual content. And on it goes. The important thing is to match your strategy to the platform’s strengths and weaknesses.
5. Keep a Clear Call to Action
In digital marketing, there’s always one key goal: you want your audience to engage with your content and…do something.
That “something” could be anything — buy your product, sign up to your mailing list, download your discount code, and so on. What matters is that a) you know what that something is and b) you turn it into a clear call to action (CTA).
Always remember to circle back to this call to action. After all, the whole point of marketing is to drive engagement with your services.
Digital Marketing Basics for Small Businesses
These digital marketing basics cover the bare minimum of what you should know as a small business. There’s plenty more to learn, so use this as your guide to go deeper on each of the topics presented here.
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