Digital marketing is the most effective way to reach a large number of highly targeted customers very quickly and for a relatively small spend.
Yet, just as that might seem attractive to you, you can be sure it’s also appealing to your competitors, and that can make standing out from the crowd challenging.
That’s why it’s important to know that the most successful digital marketing campaigns are the ones that have strong and intelligent marketing strategies driving them.
Here are five digital marketing strategies that businesses can leverage to build brand awareness and trust, engage customers, increase sales, and ultimately grow their business – and the role they play in the marketing mix.
1. Powerful SEO
Search engine optimisation, or SEO, is the process of making sure your website ranks highly in search – pretty important considering most website traffic originates from search.
A successful SEO marketing strategy requires a knowledge of how the Google algorithm works, and you might already have a basic understanding of some of the rules of SEO: original content, keywords, descriptive headings, embedded video, among others.
Yet, it might surprise you to learn that successful SEO isn’t about technical knowledge – it’s about people and your understanding of your customers.
What are potential customers searching for online? What answers are they seeking, what words are they using in their search, and what type of content do they favour? The answers to these questions will drive your SEO marketing strategy.
2. SEM that converts
Most businesses are already engaged in search engine marketing (SEM) using paid advertising to boost their SEO efforts – but are you getting the biggest bang for your buck?
You can power up your SEM by testing different keyword targeting strategies. Specifying locations, timing, demographics, and devices can restrict your paid advertising to those most responsive.
Remember, testing and analysing will give you a clear idea of what is working well and what is less so.
3. Connect with content
Content is a broad term that describes everything you create for your website and social media, and can include articles, videos, posts, images, explainers, and customer testimonies.
A content marketing strategy uses these forms of content to drive your overarching marketing strategy.
For example, your business goal might be to sell tickets to an event. Your marketing strategy will incorporate the creation of content designed to funnel leads into purchasing tickets.
It might include articles, videos, infographics, or podcasts, all strategically planned to roll out on multiple platforms at specific times.
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