According to recent American Marketing Association surveys, companies devote about 60% of their marketing budgets to digital marketing. If your company isn’t taking this approach to digital marketing just yet, you need to change that in 2023.
But it isn’t enough to simply use digital marketing. You must also stay on top of the latest digital marketing trends and put the newest digital marketing technologies to good use.
So, what are some of the digital marketing innovations that should be on your radar? We’ve compiled a list of some of the best technologies in digital marketing to try.
You can either implement these technologies on your own or hire a digital marketing agency to do it for you. Either way, it’ll help you maximize your digital marketing efforts.
Here are five digital marketing technologies you need to know more about.
1. Virtual and Online Events
The COVID-19 pandemic wreaked havoc on the marketing industry as a whole. It made it pretty much impossible for many companies to hold in-person events for marketing purposes.
But at the same time, it forced marketers to get more creative. Many of them responded by putting together virtual events as part of the digital marketing strategies for companies.
And it doesn’t appear as though this will come to an end as the pandemic comes to a close. Many marketers are using everything they learned while throwing virtual events to continue to do it.
Virtual events often allow marketers to market companies for just a fraction of what in-person events would cost. But they’re finding that they’re still able to make the impact they would with in-person events. This isn’t expected to change anytime soon, even with COVID-19 in the rear-view mirror for many people.
2. Progressive Web Apps
In a perfect world, your company could create an app for your customers and get them all to download it. But it can be a challenge to get people to take the time to download apps released by companies that they might only need from time to time.
So it might be worth investigating the next best thing. You can create progressive web apps for your company, essentially just website pages designed to look and feel like apps when people open them up.
The vast majority of people who conduct searches through search engines like Google nowadays do so on mobile devices. It’s why you should create progressive web apps for your company that will be useful when customers visit your website on their smartphones.
3. Voice Searches and Voice SEO
Voice searches aren’t as popular in the U.S. as they are in, say, China just yet. Many Americans still don’t feel 100% comfortable conducting voice searches online.
But as smart speakers continue to enter new homes, it shouldn’t be a surprise to hear that many digital marketing experts are projecting that voice searches will increase in the U.S. in the coming years.
It will be essential for you to figure out ways to ensure your company is showing up when people conduct voice searches. Otherwise, your company might begin to be overlooked by those conducting them, which could strain your business.
4. Augmented Reality
Augmented reality has been around for a while, with games like Pokemon Go capitalizing on it in recent years. But it continues to be one of the digital marketing technologies that seem to have the most staying power.
While utilizing augmented reality, or AR, will often require a significant investment on your company’s part, it can help you introduce your company to the masses in a cool way. It can also incentivize people to learn more about your company’s products and services.
It might be worth tinkering with augmented reality in 2023 to see if it could work wonders for your company. It’s become more accessible for marketers over time, and people have also started to understand it more than they used to.
5. Podcast Content
Much like augmented reality, podcasting has been around for years. Some of the earliest podcasts actually date back to the 1990s.
But it’s never been easier to set up podcasting equipment and get a podcast off the ground. Because of this, it might make sense for your company to start creating podcast content that can help you connect with your customers.
You’re probably not going to be able to convince thousands or even hundreds of people to listen to your company’s podcast at first. But if you can develop a podcast that consistently includes interesting content, it might not be too long before you’re attracting at least a little bit of an audience.
How to Take Advantage of Digital Marketing Technologies
Digital marketing technologies are constantly changing. As a business owner, it will be almost impossible for you to stay up on all the latest digital marketing trends.
You can get around this by working closely with a marketing company like Kobie Marketing. They can set your business up with the digital marketing solutions you need.
Create a Winning Digital Marketing Strategy for 2023
Your company’s digital marketing strategy in 2023 might make or break its success. So you shouldn’t be shy about using some of the latest digital marketing technologies as part of it.
With the right digital marketing technologies, you shouldn’t have any trouble spreading the word about your business. It’ll help turn 2023 into one of your company’s best years.
Look for more marketing tips and tricks in some of the other articles posted on our blog.