A crowded online landscape, economic crises, pandemics, and other unforeseen circumstances continue to challenge the relevance of marketing practises.
According to McKinsey & Company, the Covid-19 pandemic accelerated the adoption of digital marketing technologies. The tech that would have taken companies 3-7 years to consider and implement happened in months.
That means that nearly every other company in your industry has a digital footprint and they are all targeting the same customers like yourself.
How will your business stand out?
Business success isn’t pegged to the adoption of digital technologies only.
You also need to consider factors like customer feedback, user experiences, and efficient processes and develop solutions to support them.
Here are innovative digital marketing strategies that may help you gain that extra edge.
1. Automate Your Processes
We all get 24 hours in a day, how do you want to spend your time?
Manually going through processes or engaging in higher-level issues such as customer engagement, prospecting, and making deals happen?
It’s not just less tedious, but also results in gains for your business.
Automating your processes involves using innovative technologies to streamline and automate processes. It eliminates manual efforts and allows you to measure tasks to improve operational efficiency.
With laborious tasks out of the way, you can focus on growing the business.
For the B2B marketers, the benefits of automating processes include:
2. Optimize For Voice Search
Did you know that up to 27 percent of the world’s population use voice search on their mobile devices?
With voice assistants getting smarter by the day and people preferring to speak rather than type queries, voice search optimization is necessary.
Internet users use their voices to look up products/services, vendors closest to them, and answers to pressing problems.
If you’re not maximizing this strategy, you’re missing your share of online marketing potential.
What can you do?
3. Create Podcasts
Are you looking for digital content that can hold your audience’s attention from start to finish and have them come back regularly for more?
Create podcasts.
Podcasts are part of the content marketing strategy, useful for boosting brand awareness, showcasing thought leadership, and getting your solutions out there. Think top of the funnel content.
Some of the more popular podcasting types include interview-style, Q&A, roundtable, and monologue podcasts.
You can feature industry experts and influencers to expand your reach and build credibility.
Why should you care about podcasts?
Because according to a LinkedIn study, 44 percent of senior-level executives (we’re talking owners, VPs, c-suite, and departmental heads) listen to podcasts.
Just the people you want to target with your solutions, right?
And here’s the best part, podcasts aren’t a one-off piece that is consumed and discarded. You can leverage it in different formats in the weeks and months that follow.
Here’s how:
4. Make Cold Calls
Over the years, salespeople have dreaded the cold calling strategy. While it’s kind of sad, it’s actually good news for you.
You see cold calling has evolved into buying into a strategy that gives.
It’s about professionals seeking to help customers achieve their business goals through the solutions they offer.
So their pitch isn’t about “what can I get?” rather, “here’s what I can offer you?”
By adopting this mindset, teams turned this strategy into a relationship-forming, trust-building tactic.
You can achieve this too by:
5. Employ Conversion Marketing Tactics
Conversion marketing tactics are the strategies you use to increase conversions.
From encouraging visitors to buy, signup for services, or urging those who have abandoned carts to return, the goal is to turn visitors into customers.
Here are tactics that may help you convert more customers:
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