5 Keys to Conquering Digital Marketing in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt. The main purpose of this post is to offer ideas and open a constructive discussion around the future of digital marketing over the next 12 months.

Digital marketing offers a variety of resources and features that businesses can leverage on to get digital estates; to attract, engage and convert customers. In case you have started your very own online platform, you might find yourself a little perplexed with the availability of various digital marketing tools and strategies. Which do you use and which do you ignore?

The digital marketing strategies listed here will help you kickstart your Digital Marketing campaign for 2107.

Email Marketing

People are without a doubt, addicted to their email inboxes. Because of this, despite what marketing “gurus” wannabe want you to believe, Email Marketing remains a relevant digital marketing tool. Email marketing continues to be the most efficient digital marketing strategy. When online users grant businesses permission to email them about products and services, they’re certainly a warm prospect. Increase lead generation by placing an e-mail address capture box on your site.

Content Marketing

Seth Godin once said, “Content Marketing is the only marketing that’s left.” Content marketing remains a beast that’s hard to reign in and maintain efficiently. It’s very easy to create or curate content, but not always very easy to create effective content with high quality. Content Marketing is all about providing dependable and valuable information to prospective buyers; this leads to loyal and regular customers. Avoid the continuous hard sell as this turns folks off.

Search Engine Marketing

Search Engine Marketing (SEM) is becoming a far more common practice, as companies continue to target, engage, and convert users online. SEM is a Digital Marketing practice, used to acquire customers at a low-cost, using keywords and the option to geotarget audience. SEM is also known as Per Per Click (PPC) and requires businesses to run online ads on Search Engines.

Remember you are only charged when your ad is clicked on a search engine result.

Search Engine Optimization

Search Engine Optimization (SEO) is another Digital marketing practice aimed at improving visibility in organic search engine ranking. SEO is a combination of both the technical and creative elements required to improve organic rankings, drive traffic, and increase awareness in search engines.

SEO is a long con game as it is a slow and steady process and the benefits are more long-term and sustainable. Ensure to avoid from black hat SEO techniques to avoid penalties from search engines.

Social Media

In 2016, Facebook announced it had over 16 million active users in Nigeria. Furthermore, 7.2 million users in Nigeria visited Facebook each day. Social media enables businesses to connect with a prospective wide range of costumers, increase online presence, generate leads and make sales. It is an efficient medium to post valuable contents and great images to drive traffic back to your site. There are various social media platforms to leverage on and, popular platforms include; Facebook, Twitter, Instagram, and Snapchat.

Do not forget to market your best content on the various social media platforms. But most importantly share the right kind of content on each platform.

Originally posted 2017-01-03 08:30:54.