The COVID-19 pandemic shows no signs of slowing down any time soon, and as a result, the world of marketing is slowly getting used to what is now our new regular.
As brand names are forced to operate with smaller groups and minimized budgets, online marketers need to come up with project concepts that still provide terrific results to their customer brand customers, however at costs lower than pre-pandemic.
Let’s take a look at five digital marketing campaigns that can both be inexpensive and high-impact.
1. Content marketing
Content marketing done right is always effective.
Yet doing it efficiently can quickly accumulate some significant costs.
When we understand that it takes nearly 4 hours (or more) to produce the level of quality for which we required about 2 hours just five years earlier, it’s clear that material marketing requires a lot of financial investment.
There are things you can do to keep the expenses lower, however the effect higher:
- Ask others in your niche or market to do a guest blog site for you. Lots of smaller influencers and experts will leap at the possibility to work with a brand name, particularly if it gets their voice out there.
- Repurpose and republish content. Have a look at a few of your old posts. Modify and upgrade the ones that have actually worked well in the past which are still pertinent or evergreen today. Usage components from your large older pieces to create smaller sized brand-new ones.
- Interview your personnel or customers. This can be a faster way to get your hands on some quality insight, and you can publish the interview across different formats and platforms: video, audio, meme, article.
Buffer does this example well, as does Hubspot with their creative and in-depth posts that are frequently republished.
2. User-generated content and social proof
User-generated content is typically considered a simple and economical way to generate engaging material, yet you still need to go about it smartly.
Here are a couple of ideas:
- If somebody has posted a terrific photo of your product, ask to repost it by yourself social channels, and ensure to consist of a reference back to the original author. This will provide excellent direct exposure to smaller sized profiles, and the majority of people will agree to it.
- After making a sale, ask your clients to leave an evaluation– you can do this via email, offering an uncomplicated review form.
A great deal of brands do this kind of review-gathering, such as Juvia’s Place and Colorpop, who publish user reviews with their products. Or you can produce an entire review section on your homepage, like Zoma.
Brands like Kmart and Mazda, display visual user-generated material plainly to motivate and persuade customers to purchase, however also to share images of their purchases on social networks.
3. Email marketing
Email marketing is still the most cost-efficient marketing strategy.
Now that you can automate it nearly entirely, it needs far less effort than material marketing, and it can yield amazing outcomes.
Here’s how to make it work:
- Segment your list well. If you send everyone the very same type of email, you will not be making excessive headway.
- Individualize as much as you can. Go beyond the use of someone’s given name, and try to reference previous purchases, likes, and so on. Deal suggestions based on products already bought, send out customized alerts to brand-new products, and so on.
- Don’t be too aggressive. Limitation the variety of emails you send, and just email your leads when you have something to state, and not whenever you need a sale.
You can also enhance your email collection efforts by using discount rates, like Transparent Labs does, or just provide an extremely straightforward email signup choice, like Podio.
On the other hand, you might wish to give up the OptinMonster pop-ups.
4. Recommendation marketing
Referral marketing is another cost-efficient way to collect leads without in fact having to go out searching for them.
The easiest method to do it is to partner with companies who are either complementary to what you do or nearby to your niche. If you sell tennis shoes, a brand name that offers socks may be a great recommendation partner.
You can, naturally, do some sort of affiliate program also, where you will offer a portion of your revenues to a website that sends you converting traffic. Make sure you scale these percentages well, so as not to wind up paying too much for low-value recommendations.
Here’s an outstanding example from Elemental Labs, which partners with gyms really intelligently– amongst others, the business picks to work with martial arts health clubs that remain in line with their brand name story and brand imagery.
5. Social media marketing
Social media is always a terrific marketing technique to reach for, and it can likewise be extremely cost-efficient.
- Make sure you utilize initial and interesting imagery with your posts, as posts with images carry out better than those without, on any platform.
- Check out networks you might not have thought of before: like Pinterest.
- Increase the reach of your posts. Really little money can go a long way on social media, particularly if you target the ideal audience.
Dove has actually just recently done some excellent things with their #ShowUs project (tip: user-generated content), and we all like what NASA and Disney+ are doing too.
Final ideas
The thing about digital marketing is that it does not need to cost much to be exceptionally efficient. What it will cost you is a lot of imagination and time to come up with ideas that will interest your audience. But keep in mind, as long as you understand what makes your customers and leads click, and if you can reach them there, you don’t have to invest a fortune to get impactful outcomes.
The post 5 Low-Cost, High-Impact Digital Marketing Project Ideas appeared initially on Stackla.
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