To begin with, digital marketing is a set of tools and marketing practices that help in increasing your brand awareness and reputation. In this article, you will know about 5 most demanded certifications in digital marketing. Before that let us answer two straightforward questions.
Why Should You Be Digital Marketing Certified?
Digital Marketing Skills are in Great Demand
A huge part of the population in the world spend a lot of time on the internet. So, businesses will contemplate on making use of such a target audience to promote their businesses.
On the other hand, businesses are also in need of skilled digital marketers. The lack of a skilled workforce in digital marketing has created a huge void. The fact is that there are 1,80,000 job vacancies in the field of digital marketing. Moreover, this amount of job vacancy is said to increase by 2020.
Therefore as marketing professionals, you can prove your skills in digital marketing by participating in certification programs. Moreover, as a fresher straight out of college, you can also take up certification exams after learning digital marketing. Having a professional certificate will boost the chances of you getting a job.
You get more payment in any job role related to digital marketing because of the supply and demand scarcity. So you can obviously negotiate for a higher salary with your potential employers if you are a certified digital marketer.
From the year 2019 up to the next five years, you can expect higher salaries for digital marketing roles even at an entry level.
You Become an Authorized Professional
With certifications, you can exercise your authorization at a professional level. Furthermore, you will be able to establish your skill and knowledge in digital marketing. Additionally, you can seek for jobs in highly professional organizations.
Most of the digital marketing certification exams are conducted on an updated basis. This helps you to stay in touch with the recent trends in digital marketing. You can enroll for certification programs in a reputed digital marketing institute where you will be guided to take certification exams.
You Can Become a Startup Expert
After learning digital marketing essentials like email marketing, search engine optimization, aspects in web analytics, display advertising, social media marketing, etc. you can launch your career even as an entrepreneur.
Making use of the large scope of digital marketing many have launched their successful entrepreneurship.
What Will You Learn in Digital Marketing Certification Programs?
The above discussions lead you to the next question. What will I learn in these varied digital marketing certification programs? On a large scale, you will learn the following,
Social Media Marketing
In order to pass the exams, you will learn the strategies to be used to promote your brand through Facebook, Twitter, YouTube, LinkedIn, and other social media platforms.
You will learn to use keywords, write in a conversational mode, and create contents for various media. Ultimately your content should sell. It should make people buy your products.
In mobile marketing, you will learn how to promote and convert a large scale of the mobile audience.
Search Engine Marketing
The training courses on digital marketing certifications will teach how to increase the visibility of your product or brand through search engines.
You learn to use this online advertising tool called Google Ads.
Google Analytics is the web analytics services offered by Google. Google Analytics helps to track the traffic and visitors on your website. You will learn to understand the behavior of your audience.
You will learn how to productively target your customers through email.
You will learn to generate PPC campaigns.
You will learn how to drive online sales by raising awareness about your online store or offerings.
You will how to target audience through various video contents.
You will learn about this exclusive performance-based marketing where you can promote third-party products and services.
You will learn the process of visual communications and problem-solving using one or more typography, pictures, and illustrations.
5 Most Demanded Certifications in Digital Marketing
You can find below the list of five digital marketing certifications that will boost your credibility and give you the essential skills to advance in your career.
1) Google Ads Certification
Google Ads Certification is a professional credential given if you demonstrate basic and advanced knowledge of Google Ads. You are tested on various levels of knowledge regarding advertising concepts. They are, the value proposition of online advertising; campaign setup and management; measurement; and optimization.
Furthermore, to become Ads certified in a specific Google Ads product area you need to pass the Google Ads Fundamentals assessment. You also have to pass one of the additional advertising product assessments. Both have a passing score of 80%.
Apart from the above, the additional assessments available through the Academy for Ads are
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising and
- Shopping Advertising
Significantly, Google Ads certification will remain valid until the produce area assessment expires.
2) Digital Garage: Fundamentals of Digital Marketing Certification
Google’s Digital Garage is essentially a one-stop shop to make you a proficient digital marketer. Topics range from analytics to data insights.
The entire online course has 26 topics. Significantly, it is accredited by Interactive Advertising Bureau Europe and The Open University. You can take this as a beginner in digital marketing. Furthermore, marketers also can do this certification program to brush up their fundamental marketing skills.
You have to complete 26 modules and pass the final 40-question exam. If you have plans of stepping into digital marketing then Digital Garage is a great way to start with.
This is a free program.
3) Facebook Blueprint Certification
You have two certifications under this program. They are,
- Facebook Certified Planning Professional and
- Facebook Certified Buying Professional
These two certifications are for marketers who work and manage Facebook Pages and advertising campaigns.
The Planning Professional will be required to show expertise in planning successful campaigns on Facebook, targeting audiences for maximum impact and optimizing reach and frequency.
On the other hand, The Buying Professional should demonstrate expertise in creating and purchasing Facebook ads, managing Pages, and understanding Facebook Pixel.
Importantly, the above two certifications comprise of two exams. They have a passing score of 700 and is valid for one year. They are administered through the Pearson VUE website.
Each exam costs $150.
4) Google Analytics IQ Certification
It is important as a digital marketer to understand how to measure campaign metrics and monitor KPIs to improve your marketing efforts.
The Google Analytics Individual Qualification (IQ) certification helps you demonstrate your proficiency in Google Analytics. Moreover, you need to pass the Google Analytics IQ assessment.
You have to take up a 70-question exam with a passing score of 80%. This exam tests your knowledge in digital analytics best practices and Google Analytics platform. This certification is valid for 12 months.
This certification program is free of cost.
5) Bing Ads Accredited Professional (BAAP) Certification
BAAP shows you how to get the most out of your ad spend and get ROI from Bing Ads. You will learn the following through the certification program.
- Increase Bing Ads proficiency
- Optimize ad campaigns
- Maximize Bing Ads reporting and tools knowledge
You need to score a minimum of 80% to pass and become a member for one year. After you earn your certification you will be recognized as a Bing Ads expert. Significantly, you will get an official member badge and be placed in the Accredited Professional membership directory.
You get this certification free of cost.
Digital Marketing is the new business norm that has superior strategies to promote your product, gain leads, get conversions and increase your ROI. The above mentioned digital marketing certifications and much more help you to stand out in the busy marketing crowd. Go for a digital marketing certification today and get targeted results to expand your business boundaries.
Isaac John is a Content Manager at Zuan Education which is a reputed Digital Marketing institute. He is a strong supporter of Digital Marketing. He believes that certifications boost the chance of bringing in authentic digital marketing practices in any company of modern times.
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