The mail merge was when a winning PR tactic. Immediately, you might send out hundreds or thousands of press reporters a pitch about your company. PR pros could produce massive media lists and get the word out to a range of publications quickly.
Nowadays, this tactic has become entirely worthless. If you go for amount over quality with your list, you end up emailing numerous press reporters who are not actually relevant to your business’s story.
Reporters can also inform when it’s a mail merge due to the fact that you likely haven’t customized your emails. Not to mention, a lot of email service providers will flag these kinds of emails, which means there’s a great chance your message will end up in spam folders and go unseen.
We suggest changing any mail combining strategies and tools with manual research study. Instead of casting a broad web and hurting prospective relationships with reporters, make the effort to research every one, and you’ll wind up with a smaller however more appropriate list.
It can be lengthy, however you will likewise want to customize each email, or pitch, as much as possible. Each pitch must specify why this particular reporter would be interested in your news. It might take you a bit longer, however the outcomes will be better.2.
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