There is no arguing the fact that the 21st century has witnessed more technological developments and advancements than any other generation in the history of the world.
With so much new technological inventions and the advancements of many already existing technologies going on every day in the world now, there is barely any aspect of life that has not been affected by this technology boom.
One aspect of technology that has witnessed the most development in this time is digitalization which has become so advanced that thanks to it, the world can now safely be referred to as a global village.
Of course, there is no way to discuss digitalization and its influence in the world today without mentioning the internet, electronic devices, and for sure, digital platforms.
Definitely, the introduction and/or advancement of these elements to the 21st-century world has not only made life easier for millennials, but it has also brought about many opportunities for them.
One amongst this vast array of opportunities in Digital Marketing and we shall provide 5 strong reasons why you should choose a career in digital marketing in this article. But first;
What is Digital Marketing?
Oftentimes when people hear the phrase ‘Digital Marketing‘ they are at a loss on what it truly means. So, it is important at this point to establish the meaning of digital marketing before we continue.
In quite simple terms, digital marketing can be defined as the focusing of marketing efforts and strategies for goods or services of any kind on digital platforms such as social media, emails, websites and many others.
The concept of digital marketing is not too different from conventional marketing in some way, seeing that the basic principles of marketing like a product, price, place, promotion, and others are as present in digital marketing as they are in traditional marketing. The major difference, however, is that digital marketing is more focused on digital platforms and online channels.
Digital marketing in recent times has become a trend in the world of business and most smart business people are already moving the whole or at least part of their businesses online.
There can never be a better time to start up a career in digital marketing than now, and here are some reasons why:
High Demand For Professionals in Digital Marketing
It is quite glaring to anyone who is attentive that there is a very high demand for professionals in the digital marketing venture today. For example, as per the top job portals of India, there will be 60-65 lacks digital jobs predicted by 2025.
(On count, at present, on Naukri, there are around 3,01,062 jobs listed, on Monster around 69,119, on Shine around 2,56,234 and on Timesjobs around 2,72,321 job options.)
This is probably because the market is relatively new and not many professionals who know their options that can be found in the industry yet. Thus, there are not sufficient professionals to satisfy the demands in digital marketing now.
Also, more businesses are beginning to include digital marketing strategies as part of their business activities and as such, they need professionals to help them manage the digital aspects of their marketing activities.
These highlighted situations have triggered a massive rise in the demand for professional digital marketers and people are moving to build their career in this direction and taking admission in digital marketing courses.
While some of those smart digital marketing students opt for services, so meanwhile they can invest their valuable time to learn practical knowledge and other essential skills to get the desired job in digital marketing. It is only wise to build a career where there is a high demand for your services.
Existence of Diverse Job Opportunities
As we have stated earlier in the post, there will be an utter demand of digital marketers as there will be 60-65 lacks digital jobs predicted by 2025. This gives a unique competitive advantage to those who want to make a career in digital marketing.
And, there will be a variety of roles required by the companies to fill these voids which will in turn help freshers to explore their talents in many innovative ways.
Digital marketing is a platform that combines cutting-edge technology with creativity, Digital Marketing domain is divided into 8 domains which are a cluster of 28 full-time job roles;
The amazing thing about digital marketing is that its quite flexible and versatile nature allows professionals in the industry the luxury of many job options. From strategy planning to market analytics, and a host of others, there are just too many options that are open to a professional in the digital marketing world to pick from.
Flexibility and Creativity
The business world in modern days has taken a dynamic nature that is frequently changing from time to time. To keep up with this dynamic nature of the 21st-century business world, business people must find a way to make their businesses flexible and adaptable to change, and this is exactly what digital marketing is about – flexibility.
The digital marketing world allows you ample opportunity to be flexible with your business strategies, so as to cope with the dynamic business environment.
The platform also allows for and encourages maximum creativity for business people, such that your strategies are designed in the most creative methods ever.
Opportunity For High Packages
Having discussed earlier in this article that there is a high demand for professionals in the digital marketing world, much more than the supply, and having also stated the reasons why it is so, the fact that there is a very high payment opportunity for the professionals who have chosen a career in the industry should not come off as a surprise.
Naturally, according to the law of economics, if you are involved in a productive industry where there is a shortage of skilled manpower, you are a very valuable commodity and your pay is bound to be paced at a high rate. This is exactly the obtainable situation in the world of digital marketing now.
The Industry is Growing
The growth of the digital marketing industry since its inception over the past few years has been consistent. What this entails is that the industry is yet to reach its peak, and it is here to stay.
This fact puts you on an advantage as a professional in digital marketing, seeing that you have a long career ahead of you and your future as a digital marketer is secured.
Conclusion:
The 21st-century business world has grown into a very competitive space and to survive, smart business people must adopt new creative approaches for their businesses.
In 2109, there is no smarter business approach than digital marketing and many business people have embraced it already. In this article, we have discussed a few reasons why digital marketing is the best career option for you in 2019.
Like, the has a great understanding of the subject and shared many articles about digital marketing.