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For instance, SEO or Search Engine Optimization which pertains to organic traffic is relatively more affordable than paid online ads. In SEO, you can utilize keywords properly so your content ranks on the first pages of search engines. Moreover, if you ensure web optimization, algorithms can crawl your website and consider it relevant and credible, possibly ranking it on the first pages as well.
If brands do want to invest in paid online advertising, many channels offer to optimize ad spend and budget depending on their capacities. For example, Facebook and Instagram let you set a daily or lifetime budget. This way, you won’t go over your marketing budget and you have the capability to control how much you spend on your ads.
When you invest and do more for online ads, your brand can level the playing field with many other prominent brands.
2. Your audience spends time online
We are now living in a digitally centric era and almost all of the world’s population have mobile phones and access to the internet. More often than not, almost all of your target audience is also probably online. As advertisers, you just have to tap into the right channels where your audience is constantly hanging out.
Every online channel caters to different demographics. Find out who your target audience is. Figure out their age range and check each channel.
For instance, 69 percent of American adults use Facebook, according to Pew Research. Most belong in the age bracket from 30 to 49. On the other hand, Instagram caters to a younger demographic. Those users are between the ages of 18 and 29. Additionally, if your target audience is young professionals and entrepreneurs, LinkedIn is the perfect platform for you.
That being said, choosing the right channels is one step to reaching your target audience. Connecting with your audience is also excellent on social media networks because they’re more personalized. So if you’re not leveraging social media marketing, it’s best to do it now.
3. More personalized connection
Speaking of personalized connection, digital marketing is an avenue where you can connect with your target audience. Even communicating with your audience in the comments section is already an excellent way to reach out to them and show them you care.
Also, unlike conventional outdoor advertising where people see only a logo behind those advertisements, online ads show that there are people behind the logo and brand. Plus, since you know what makes your audience tick, you know how to communicate with them by adding a personal touch.
4. More targeted
The upper hand of using digital advertising platforms is that advertisers can use analytics to track, monitor, and get to know their audience more. By determining how their audience reacts, behaves, and buys, then advertisers can create better and more effective advertisements in the future.
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